Capsim Questions and Answers
The following represent core company activities that must be addressed each year except:
Production.
Marketing.
Labor Negotiations.
Research and Development.
Finance.
Labor Negotiations
The percentage of workers that left the company last year is the:
Tur...
the percentage of workers that left the company la
in only one product segment diminishing returns f
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Capsim Questions and Answers
The following represent core company activities that must be addressed each year
except:
Production.
Marketing.
Labor Negotiations.
Research and Development.
Finance. - answer Labor Negotiations
The percentage of workers that left the company last year is the:
Turnover rate.
Productivity Index.
Separated Employees.
None of the above.
Complement. - answer Turnover Rate
In only one product segment, diminishing returns for outside sales is reached at
45.
75.
15.
30.
12. - answer 12
At what rate is inventory carrying cost charged?
14%
6%
8%
10%
12% - answer 12%
Adding one additional unit of capacity costs
$4 + ($6 x Current Automation Level).
none of these.
$6 x Change (difference) in Automation Level.
$4 x Change (difference) in Automation Level
$6 + ($4 x Current Automation Level). - answer $6 + ($4 x Current Automation
Level).
The Traditional ideal spot is
near the upper-left corner of its circle.
near the center of its circle.
near the lower-left of its circle.
near the lower-right of its circle.
, near the upper-right of its circle. - answer near the center of its circle.
In promo budget of the advanced marketing module, the term "reach" refers to
the fact that all segment respond similarly to each media type.
the potential number of customers who would see the advertisement message.
the potential number of customers that can be reached by the sales personnel.
the number of times a message is repeated.
the primary segment towards which promotions will be targeted. - answer the
potential number of customers who would see the advertisement message.
How is Contribution Margin calculated?
Price*(Material Cost-Labor Cost)
Material Cost - Labor Cost
Profit -(Material Cost + Labor Cost)
Price - (Material cost + Labor cost)
Price - Material Cost - answer Price - (Material cost + Labor cost)
Customer Awareness Reports:
percentage of Customers who knew about the product.
percentage of Customers who are in that segment.
percentage of Customers who bought the product.
each company's success in pricing.
each company's level of accessibility. - answer percentage of Customers who knew
about the product.
Products that are halfway between the fine and rough cut circle will experience a drop in
customer survey score by:
99%
1%
50%
10% - answer 50%
When a product is moved to a new location on the Perceptual Map, the Perceived Age
(or Age) is:
tripled.
divided in half.
not affected.
doubled.
other.` - answer divided in half
Over time, what will happen on the Perceptual Map to represent changes in market
segment customer expectations regarding Size and Performance:
Circles will move towards the bottom right corner as customers demand that the
sensors decrease in Size and increase in Performance
Products will move automatically as the circles move
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