BCOR Chap 13-16 Exam Questions
and Answers 100% Correct
The strategy focused on keeping individual customers over time by offering them
products that meet their exact needs is - Answer-relationship marketing
Studying the thought processes people use to make buying decisions and the factors
that influence their choices is - Answer-consumer behavior
T/F changes in an individuals behavior resulting from previous experiences and
information creates culture - Answer-False
The set of values, attitudes, and ways of doing things transmitted from one generation
to another is - Answer-culture
The set of values, attitudes, and ways of doing things that differentiates a group as
belonging to a certain ethnic, racial, or other group is a - Answer-subculture
_______ products to new markets is an ongoing process for marketers wishing to
compete succssfully - Answer-adapting
everything that consumers evaluate when deciding whether to buy something is referred
to as the - Answer-total product offer
companies rarely sell one product, but offer a - Answer-product mix
when a firm offers more than one product line, it is said to be offering a - Answer-
product mix
__________ is the creation of real or perceived product differences - Answer-product
differentiation
a _______ or service is one that the consumer wants to purchase frequently and with
minimum effort - Answer-convenience good
examples of shopping gods or services are - Answer-clothes, shoes, appliances, and
auto services
, ______or services are products the consumer buys only after comparing value, quality,
price, and style from a variety of sellers - Answer-shopping goods
specialty products are considered to - Answer-have not substitute
it is common for ___________ to be marketed through special interest magazines and
websites - Answer-specialty goods
consumers are not typically searching in the market for an - Answer-unsought good
heavy machinery, new buildings, and computers are all used in the production of other
goods and are examples of - Answer-industrial goods
products sold in the business to business market are called - Answer-industrial goods
a firm wishing to track products via radio frequency will most likely use a ___________ -
Answer-RFIC System
T/F grouping two or more products together and pricing them as a unit is called stacking
- Answer-false
a name, symbol, or design that identifies the goods or services of one seller or group of
sellers is called a - Answer-brand
brands that manufacturers distribute nationally such as Xerox or SONY are called -
Answer-manufactuerers brands
sellers fear that their brand will become a ______ which is the name or a whole product
category - Answer-generic name
non-branded goods are considered - Answer-generic goods
the value of the brand name and associated symbols refers to - Answer-brand equity
when consumers are satisfied with a product, like the brand, and are committed to
further purchases, the company has achieved a certain degree of _____ for its product -
Answer-brand loyalty
________- is how quickly or easily a given brand name comes to mind when a product
category Is mentioned - Answer-brand awareness
when a consumer insists on one specific brand, making the product a specialty good, it
is known as - Answer-brand insistence
means a brand has been linked to other favorable images - Answer-brand association
and Answers 100% Correct
The strategy focused on keeping individual customers over time by offering them
products that meet their exact needs is - Answer-relationship marketing
Studying the thought processes people use to make buying decisions and the factors
that influence their choices is - Answer-consumer behavior
T/F changes in an individuals behavior resulting from previous experiences and
information creates culture - Answer-False
The set of values, attitudes, and ways of doing things transmitted from one generation
to another is - Answer-culture
The set of values, attitudes, and ways of doing things that differentiates a group as
belonging to a certain ethnic, racial, or other group is a - Answer-subculture
_______ products to new markets is an ongoing process for marketers wishing to
compete succssfully - Answer-adapting
everything that consumers evaluate when deciding whether to buy something is referred
to as the - Answer-total product offer
companies rarely sell one product, but offer a - Answer-product mix
when a firm offers more than one product line, it is said to be offering a - Answer-
product mix
__________ is the creation of real or perceived product differences - Answer-product
differentiation
a _______ or service is one that the consumer wants to purchase frequently and with
minimum effort - Answer-convenience good
examples of shopping gods or services are - Answer-clothes, shoes, appliances, and
auto services
, ______or services are products the consumer buys only after comparing value, quality,
price, and style from a variety of sellers - Answer-shopping goods
specialty products are considered to - Answer-have not substitute
it is common for ___________ to be marketed through special interest magazines and
websites - Answer-specialty goods
consumers are not typically searching in the market for an - Answer-unsought good
heavy machinery, new buildings, and computers are all used in the production of other
goods and are examples of - Answer-industrial goods
products sold in the business to business market are called - Answer-industrial goods
a firm wishing to track products via radio frequency will most likely use a ___________ -
Answer-RFIC System
T/F grouping two or more products together and pricing them as a unit is called stacking
- Answer-false
a name, symbol, or design that identifies the goods or services of one seller or group of
sellers is called a - Answer-brand
brands that manufacturers distribute nationally such as Xerox or SONY are called -
Answer-manufactuerers brands
sellers fear that their brand will become a ______ which is the name or a whole product
category - Answer-generic name
non-branded goods are considered - Answer-generic goods
the value of the brand name and associated symbols refers to - Answer-brand equity
when consumers are satisfied with a product, like the brand, and are committed to
further purchases, the company has achieved a certain degree of _____ for its product -
Answer-brand loyalty
________- is how quickly or easily a given brand name comes to mind when a product
category Is mentioned - Answer-brand awareness
when a consumer insists on one specific brand, making the product a specialty good, it
is known as - Answer-brand insistence
means a brand has been linked to other favorable images - Answer-brand association
