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Cognitive Psychology 2.1.2 Multi Store Model

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What is the encoding of the short term memory?

- nature of information held in store does not depend on input form - believed that memory trace in store held in auditory/verbal form because of phonological similarity effect; suggests that encoding is primarily acoustic

What is the capacity of the long term store?

potentially infinite

What is the encoding of the long term store?

- can depend on rehearsal process or some form of some association between new and pre existing knowledge stored there - if info is linked, will make search for info much easier - likely to be semantically encoded

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