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Newest Consumer Behavior summaries

Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
  • Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Exam (elaborations) • 344 pages • 2024
  • TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Deci...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne, Deborah MacInnis  INSTRUCTOR MANUAL
  • Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL

  • Exam (elaborations) • 302 pages • 2024
  • INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and...
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Marketing summary Chapter 1-6 Marketing summary Chapter 1-6
  • Marketing summary Chapter 1-6

  • Summary • 36 pages • 2024
  • This is a summary of all chapters needed for the first midterm of the course Marketing! All the important subjects are described extensively and used with examples to explain it clearly.
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Summary: Consumer and Marketing (MIDTERM 1) Summary: Consumer and Marketing (MIDTERM 1)
  • Summary: Consumer and Marketing (MIDTERM 1)

  • Summary • 22 pages • 2024
  • This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English
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MIDTERM 2 Summary: Consumer & Marketing MIDTERM 2 Summary: Consumer & Marketing
  • MIDTERM 2 Summary: Consumer & Marketing

  • Summary • 26 pages • 2024
  • This is a summary for the second midterm of the Consumer & Marketing course. This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition
  • Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition

  • Summary • 30 pages • 2024
  • Summary of chapters 1 to 6 of the following (mandatory) book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary only includes information from the book and not from the lectures themselves.
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Summary of Consumer Behavior Chapters 1 to 14 Summary of Consumer Behavior Chapters 1 to 14
  • Summary of Consumer Behavior Chapters 1 to 14

  • Summary • 48 pages • 2024
  • Available in package deal
  • This is a summary of all the necessary chapters (1 to 14) of the Consumer & Marketing course for the book Consumer Behavior (8th edition).
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Begrippenlijst chapter 7 t/m 14 Marketing for Pre Master Consumer Behavior (Midterm 2) Begrippenlijst chapter 7 t/m 14 Marketing for Pre Master Consumer Behavior (Midterm 2)
  • Begrippenlijst chapter 7 t/m 14 Marketing for Pre Master Consumer Behavior (Midterm 2)

  • Summary • 13 pages • 2024
  • It is a glossary that lists all the important terms per chapter. These terms were always mentioned in a box in the book. Everything has been copied in English.
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