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MAR 2023 Exam 1 with Complete Solutions MAR 3023 FSU Brady Exam 2 with Complete Solutions MAR 3023 EXAM 3 FSU BRADY Answered 100% Correct
[Show more]MAR 2023 Exam 1 with Complete Solutions MAR 3023 FSU Brady Exam 2 with Complete Solutions MAR 3023 EXAM 3 FSU BRADY Answered 100% Correct
[Show more]What makes Coke a good product and why do so many people buy it? - ANSWER-It's *benefits*! It tastes good, has caffeine. 
 
What is Marketing? - ANSWER-To identify unmet consumer needs & then develop products that fill those needs 
 
Example of Pure Marketing - ANSWER-Coca Cola - It tastes good & d...
Preview 2 out of 14 pages
Add to cartWhat makes Coke a good product and why do so many people buy it? - ANSWER-It's *benefits*! It tastes good, has caffeine. 
 
What is Marketing? - ANSWER-To identify unmet consumer needs & then develop products that fill those needs 
 
Example of Pure Marketing - ANSWER-Coca Cola - It tastes good & d...
Market Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. 
● The foundation of marketing 
 
Customer satisfaction assessments - ANSWER-JD power customer satisfaction 
○ Teaching Evaluatio...
Preview 2 out of 12 pages
Add to cartMarket Research - ANSWER-process of designing, gathering, analyzing, and reporting information that may be used to understand customers and solve a marketing problem. 
● The foundation of marketing 
 
Customer satisfaction assessments - ANSWER-JD power customer satisfaction 
○ Teaching Evaluatio...
What is a Product? - ANSWER-A product is good, service, idea ( or a combination of two or more of these) Includes supporting services: installations, guarantees, warranties 
 
Goods - ANSWER-A tangible, physical entity 
 
Service - ANSWER-An intangible, result of application of human and mechanical ...
Preview 2 out of 12 pages
Add to cartWhat is a Product? - ANSWER-A product is good, service, idea ( or a combination of two or more of these) Includes supporting services: installations, guarantees, warranties 
 
Goods - ANSWER-A tangible, physical entity 
 
Service - ANSWER-An intangible, result of application of human and mechanical ...
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