Exam (elaborations)
MAR 2023 Exam 1 with Complete Solutions
- Course
- Institution
What makes Coke a good product and why do so many people buy it? - ANSWER-It's *benefits*! It tastes good, has caffeine. What is Marketing? - ANSWER-To identify unmet consumer needs & then develop products that fill those needs Example of Pure Marketing - ANSWER-Coca Cola - It tastes good & d...
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