Business Research Methods prt. 1 (Chapters 1-5)

Multinational company (MNC) - -An organization that does business in several countries -Global market entry modes - -Licensing, Franchising, Joint venture -Drawbacks of multinational companies - -An MNC can become a major economic power in a host country. The workers of the host country may de...

business - -an organization involved in the trade of goods, services, or both to consumers -management - -the efficient and effective operation of a business -research - -something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge -Wha...

Anticipate Demand - -Working out what customers will want in the future - perhaps by carrying out market research -Recognise Demand - -Identifying current customer wants and needs - perhaps by observing competitors, market research or market reports about trends / fashions -Satisfy Demand - -M...

What are the roles of marketing? - -1. to make customers aware of the products or services provided 2. to build brand awareness and trust to increase market share 3. to make customers pay more for the same product -Examples of marketing? - -Social media, TV adverts, leaflets -What are the p...

Rationale (Activity 1) - -1) Discuss market information 2) Discuss the validity and reliability of your market research 3)Define what the marketing objectives are 4) PESTLE Analysis on business (External) 5) SWOT Analysis on business (Internal) 6) Justification and discuss initial ide...

The extent to which the income from individual transactions is affected by fluctuations in foreign exchange values is known as _______ exposure. - -transaction -Assume that the interest rate on borrowing in japan is 1 percent, while the interest rate on deposits in Australian banks is 5 percent. ...

B - -1) Which of the following could be considered a major reason that a city would want to host the Olympic Games? A) to prevent the economic growth of competing nations B) the long-term benefits of tourism C) to test the capacity of national infrastructure D) to promote international harmony -D...

Ethnocentric Orientation - -using our own culture to judge other cultures (increase cross cultural risk) -Polycentric Orientation - -host-country mind-set in which manager develops strong affinity with country they're conducting business with -Geocentric Orientation - -deliberate effort to de...