ARE 136 Bundled Exam Questions and CORRECT Answers

ARE 136 CH 3 PASSED Exam Questions and CORRECT Answers 39. Which of the following is a major factor that gave rise to advertising? - Correct Answera. The industrial revolution 40. The foundation was laid for advertising to become a prominent part of the business environment when the Western w...

ARE 136 CH 3 UPDATED Exam Questions and CORRECT Answers 1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising. a. True b. False - Correct Answer- a. True 2. The rise of communism was one of the four major factors ...

ARE 136 CH 4 UPDATED Exam Questions and CORRECT Answers 1. Societies tend to monitor advertising to determine what is irresponsible, unethical, or illegal. Despite social shifts and technological advances, a culture's views on what is acceptable and unacceptable never change. a. True b. F...

ARE 136 Ch. 2 UPDATED Exam Questions and CORRECT Answers Media conglomeration broadly concerns how there used to be a few main players in the media business but now many more channels and other forms of media are emerging. a. True b. False - Correct Answer- False Social media is an example o...

ARE 136 Ch. 6 UPDATED Exam Questions and CORRECT Answers When a brand team defines the target market of consumers for their product, they do not worry about identifying many smaller subsets of consumers within their broad market. a. True b. False - Correct Answer- False In the world of adver...

ARE 136 Ch. 15 PASSED Exam Questions and CORRECT Answers Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False - Correct Answer- False

ARE 136 Ch. 15 UPDATED Exam Questions and CORRECT Answers 1. Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade, and business buyers. a. True b. False - Correct Answer- a. True 2. Sales promotion can provide an affili...

ARE 136 CH 12 UPDATED Exam Questions and CORRECT Answers 1. Events are an example of measured media. a. True b. False - Correct Answer- b. False 2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines. a. True ...