ARE 136 Ch. 2 UPDATED Exam Questions and CORRECT Answers
6 views 0 purchase
Course
ARE 136
Institution
ARE 136
ARE 136 Ch. 2 UPDATED Exam Questions
and CORRECT Answers
Media conglomeration broadly concerns how there used to be a few main players in the
media business but now many more channels and other forms of media are emerging.
a. True
b. False - Correct Answer- False
Social media is an example ...
ARE 136 Ch. 2 UPDATED Exam Questions
and CORRECT Answers
Media conglomeration broadly concerns how there used to be a few main players in the
media business but now many more channels and other forms of media are emerging.
a. True
b. False - Correct Answer- False
Social media is an example of the explosion of new media in recent years.
a. True
b. False - Correct Answer- True
The old-style power struggles in the advertising industry were mild compared to the 21st-
century power struggle going on in the industry now; consumers are tired of ads on every
screen, so industry needs to adapt successfully to the new technologies that consumers are
willing or even eager to use.
a. True
b. False - Correct Answer- True
Blogs have emerged as sophisticated sources of brand and product information and can
synergize with social media.
a. True
b. False - Correct Answer- True
Due to the backlash against advertising that clutter can cause, advertisers are integrating more
tools within the overall promotional effort to reach more consumers in different ways, such as
through mobile or social media or digital content.
a. True
,b. False - Correct Answer- True
From Facebook to Twitter to Snapchat, consumers are seeking out information environments
where they control their exposure to information rather than an advertiser or media company
being back in control.
a. True
b. False - Correct Answer- False
The idea behind crowdsourcing, which happens to be very synergistic with social media, is to
prevent ideas about a new brand from becoming public to consumers.
a. True
b. False - Correct Answer- False
The goal of creating persuasive communication is to attract attention and develop preference
for a brand. This can be done well with integrated brand promotion via both digital and
traditional marketing communications tools.
a. True
b. False - Correct Answer- True
Proctor & Gamble, a major company, can reach 70-80 million Facebook users through
careful targeting.
a. True
b. False - Correct Answer- True
Advertisers include business organizations, but exclude not-for-profit organizations.
a. True
, b. False - Correct Answer- False
Trade resellers of consumer products and services are the most prominent users of advertising
and promotion.
a. True
b. False - Correct Answer- False
Retailers that sell in national or global markets are the most visible reseller advertisers and
promotion users.
a. True
b. False - Correct Answer- True
At the local level, small retail shops deal only with household customers.
a. True
b. False - Correct Answer- False
It is common for social organizations to advertise at the national, state, and local levels.
a. True
b. False - Correct Answer- True
The advertising used by social organizations has a fundamentally different purpose compared
to the advertising carried out by major multinational corporations.
a. True
b. False - Correct Answer- False
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
