Certified Digital Marketing Certificate Exam

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - Answer- 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - Answer- 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your competitor's target market to find out how active their community is and what their audience is saying about their brand. What tool or source of information is best suited to provide this competitive insight? - Answer- Social Media What are the main benefits of a 360 campaign? - Answer- Covers the entire buying cycle Optimizes for scale and balance A person reads an article about the effects of sun damage on skin and searches Google for the best way to protect their skin. They discover your company's blog about the 'Top ten ways to protect your skin in the sun'. What marketing function and stage in the buyer's journey are aligned in this scenario? - Answer- Awareness function + the awareness stage What are the qualities of effective content? - Answer- Personalized Relevant What do you need to concentrate on when conducting a competitor content audit? - Answer- Their social following New format adoption You are developing a content calendar for the quarter. You have included the copy and format that you are going to use, the theme, the date and the time the post is to be published. What element are you missing? - Answer- The creative The platform You have defined your personality and brand and identified your audience. What is the next step involved in creating your brand business story? - Answer- Map story to personas You are looking to promote your content and have decided to team up with a company who can create content on your behalf. What is this method of content promotion known as? - A