MGT 6311 Question With Complete Answers Passed 2023.

Shift in marketing mix - Answer Reach, effectiveness, and efficiency goal of marketing - Answer to create a product/service that sells GOST hierarchy - Answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer Customer, competitors, collaborators, company, context Customer marketing model - Answer Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - Answer recency, frequency, monetary value (as a customer persona) Buyer journey - Answer Discovery (loosening of status quo, committing to change) Consideration (Exploring possible solutions & committing to a solution) Decision (Justifying the decision, making the selection) The 5 P's - Answer Core components associated with a mktg mix: Price Product