BUSAD questions with correct answers

Social Communications model: how is it different from conventional? Answer its much more interactive and conversational single most important idea you want to convey Answer core message Push and pull strategy: which one do you use if stimulating customer demand Answer pull What does advertising appeal do Answer try to get your attention Sales person meets one on one with customer Answer personal selling working to find qualified potential customers? Answer prospecting What does public relations do? Answer reach people, variety of non sale communication You advertise a product, but are trying to sell a different one Answer bait and switch, illegal how does the push strategy differ from pull? Answer push to retailers/wholesalers What is a sales promotion? Answer try