PRSA APR EXAM WITH CORRECT ANSWERS.

PRSA APR EXAM WITH CORRECT ANSWERS. Universe - Answer The number of possible respondents available to draw survey sample from Representative sample - Answer Number needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 10-K - Answer Annual Report must file 60 days after close of companies fiscal year 10-Q - Answer Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters 95% Confidence level - Answer If the same survey were given repeatedly 95% of the time the results would be the same, falling within the same margin of error 8-K - Answer information that needs to be public documented through the SEC-a news release can be qualified. Can triggered by a reporter questions for information that has not been issued publicly. Publically traded organization and/or regulated. Mnemonic: "kant" wait-information Margin of error - Answer The range, plus or minus, within which results can vary (the larger the sample the lower the margin of error) Proxy Statement (Form Def 14A) - Answer invitation or agenda at for shareholders to advertise the annual meeting. Can cover-proposals for new board members, directors or executives' salaries, bonus and option plans for directors, and declarations by company management. Benchmark Survey - Answer Survey that is taken of a large target audience prior to a campaign. Research after campaign can be measured against this Cluster Sample - Answer People who are grouped or clustered by something they have in common Content analysis - Answer Study of publications, print and electronic media reports to measure and evaluate news coverage of an organization, its people or activities. Attempt to objectively code and describe the content of communication. Depth interviews - Answer One-on-one interviews with key respondents Focus group - Answer Informal give-and-take sessions in a controlled environment with a small group of people.(Qualitative) Formal methods - Answer Research that includes the systematic gathering of scientifically measurable data from representative. samples. Mail survey, telephone survey (Quantitative).