PRSA APR: Public Relations History questions with correct answers

Seedbed Era () CORRECT ANSWER-- Let the public be informed. Muckraking, social reform, unions. - PR Trends: Defensive publicity. Journalists = interpreters to get the news out. - Ivy Ledbetter Lee - Full disclosure and tell the truth - President Theodore Roosevelt - Bully pulpit World War I Era () CORRECT ANSWER-- Let the public be informed. The war to end all wars. - PR Trends: Organized promotion, Promote patriotism. Use interest groups. - George Creel - Committee on Public Information - The Four Minutemen Booming Twenties Era () CORRECT ANSWER-- Mutual understanding - PR Trends: Promoting products. WWI publicity techniques used for social science. - Edward Bernays - Crystallizing Public Opinion (1929), Propaganda (1928) - Arthur Page - Performance = Reputation Roosevelt Era and World War II () CORRECT ANSWER-- Mutual understanding. Depression. World War II.