MKT 3340 Final exam review correct 100%

MKT 3340 Final exam review correct 100% What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the sample size. Step 5: Select the sample elements. Step 6: Collect the data from the designated elements Define Target population - ANSWER - Population is denoted by (N) - Researchers must be very clear and precise in defining the target population. What is a population? - ANSWER The entire group under study as specified by the research project. What is a parameter? - ANSWER - A characteristic or measure of a population. What is a statistic? - ANSWER - A characteristic or measure of a sample! What is a sample? - ANSWER - A subset of a population, often taken to make inferences about the population. We calculate statistics from samples. How are statistics calculated? - ANSWER - Statistics are calculated from sample data and used to estimate population parameters. Why are samples used? - ANSWER When collecting primary data, market researchers rely on samples because: - taking a census of everyone is time consuming. - Very costly - May lead to measurement errors - Using a sample can generate results that generalize the entire population. What is a census? - ANSWER An accounting of everyone in the population. What is a sampling error? - ANSWER Any error in a survey that occurs because a