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Unit 3 - Introduction to Marketing D1
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level 3 business extended diploma Unit 3 - Introduction to Marketing D1
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Marketing Techiiques Techiiques Used for Evaluate the efectveiess of thisCompaiy A techiique
1. Note the advaitanges
Tesco Superstore 2. Note the disadvaitanges
3. Make a Judngemeit
Market developmeit Tesco have used market The advantages of tesco using market
development globally to open development is that they are able to
up stores in diferent parts of sell their same products to new
the world. This is very markets and have a lot more new
efective as tesco now have customers. This means that the proft
stores in lots of diferent of tesco will increase immensely. This is
countries, allowing them to an efective technitue as tesco does
have a greater amount of not have to come up with new products
customers. and ideas instead just sell their existing
products to the new market. Market
development will enable tesco to be
even more recognisable globally as they
are now in diferent parts of many
countries. The popularity of tesco will
sky rocket have many more new
customers. Identifying tesco to foreign
or new customers will be made easier.
The disadvantages of tesco using
market development is that some
countries the customers may not like
the products tesco sales. By opening up
in a new market Tesco will not have the
surety that the company will do good
there as they do not know their market
well. Tesco will also have to compete
with other leading stores in that
country. Market development will be a
good technitue to use if the company is
sure it know what the new market is
like. They cannot go in unsure of
weather there product will sell or not
as this will be a huge loss to the
business.
Braidiing Tesco have used branding as a The advantages of Tesco branding
technitue that will gain them allows them to gain a lot more new
more customers. This is customers. If the public do not have a
because they brand products lot of money they can buy alternative
that is made by them with food from tesco just at a more
their own name such as reasonable price for them. Branding
everyday value food. This is also give Tesco an image of a company
allows customers to buy their that looks afer their customers as they
products are relatively have made products that are cheaper
cheaper prices than the more for their customers. This means that
known brands. Customers will they will have more loyal and more
purchase the products more if new customers. The disadvantage of
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