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What is the definition of contact management? correct answers A strategy that focuses on using a software program to easily store and source a contact's information, including their name, contact history, email information, and more. ___________ is the software that exists with the goal of automating your marketing actions. correct answers Marketing automation Which of the following should you do before setting new KPI goals? correct answers Identify current performance for your KPIs. Marketing Hub users will frequently use which of the following menus in HubSpot? correct answers All of the above True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive. correct answers T Which of the following metrics are marketing teams NOT likely to report on? correct answers Individual sales users' monthly quota True or false? The more completely you use the Marketing Hub, the better the individual tools can help you. correct answers t Keeping your database healthy and up to date should always be a priority so that you can create powerful and ____________. correct answers contextual conversations True or false? You can import contacts into HubSpot that are opted-out of communication. correct answers t True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name. correct answers t Which parts of your organization can benefit from buyer personas? correct answers Marketing, sales, service Which is NOT an example of demographic information that can help bring value to your buyer persona research? correct answers shoe size Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard. correct answers top personas report Most organizations target how many buyer personas? correct answers 3-5