MMC 2000 Chapter 13 questions with answers

MMC 2000 Chapter 13Misperceptions of Media - correct answer 1. Not real and people know it's not real 2. only play/entertainment 3. just a reflection of society 4. only reinforces existing beliefs/values 5. if it impacts anything, its trivial things Is whether or not media affects individuals/society an opinion of science? - correct answer Social Science Research; in what ways? how much? under what conditions? Debates over media influence have been shaped over 3 dichotomies - correct answer 1. Micro Vs. Macro Effects 2. Administrative vs. Critical Research 3. Transmissional vs. Ritual Perspective Micro vs. Macro Effects - correct answer -one debate over who media influences us Micro- most ppl have few direct effects at personal level; televised violence has little impact because although some have been directly affected, most ppl are not. Macro- hidden but more important impact of media operates at cultural of macro level; televised violence has a great impact because it influences the cultural climate Administrative vs. Critical research - correct answer - one debate over how media influences us - Administrative research- asks questions about immediate observable influence of mass comm. ; # of profits right now - Critical research; supported by Paul Lazarfeld; studies media's contribution to the larger issues of what kind of nation we are building, and what kind of people we are building