MGT 103 Midterm 1 DeMill
4 P's of Marketing - ANSProduct, Price, Place, Promotion
Question Marks - ANSLow share of high-growth market
Stars - ANSHigh share of high-growth market
Cash Cows - ANSgenerates large amount of cash
Dogs - ANSLow share of slow-growth markets
SWOT analysis - ANSstrengths, weaknesses, opportunities, threats
product - ANSfeatures, brand name, packaging, service, warranty
price - ANSlist price, discounts, allowances, credit terms, payment period
promotion - ANSadvertising, personal selling, public relations, sales promotion, direct market
place - ANSoutlets, channels, coverage, transportation, stock level
Environmental forces affecting suppliers - ANSSocial- demographic shifts, cultural changes
Economic- Macroeconomic conditions, consumer income
Environmental forces affecting organization - ANSTechnology- changing technology, tech's
impact on consumer value, tech enabled data analytics
Environmental forces affecting customers - ANSlaws protecting competition, laws affecting
marketing mix action, self-regulation
Social responsibility - ANSpublic interest groups, ecological environment, general public
Stakeholder Responsibility - ANSsuppliers/distribution, employees, consumer
Profit Responsibility - ANSowners/stockholders
purchase decision process - ANSProblem recognition, information search, alternative
evaluation, purchase decisions, post-purchase behavior
Protectionism - ANStariffs, increase prices, quotas, limit supply. Leads to decrease world trade.
4 P's of Marketing - ANSProduct, Price, Place, Promotion
Question Marks - ANSLow share of high-growth market
Stars - ANSHigh share of high-growth market
Cash Cows - ANSgenerates large amount of cash
Dogs - ANSLow share of slow-growth markets
SWOT analysis - ANSstrengths, weaknesses, opportunities, threats
product - ANSfeatures, brand name, packaging, service, warranty
price - ANSlist price, discounts, allowances, credit terms, payment period
promotion - ANSadvertising, personal selling, public relations, sales promotion, direct market
place - ANSoutlets, channels, coverage, transportation, stock level
Environmental forces affecting suppliers - ANSSocial- demographic shifts, cultural changes
Economic- Macroeconomic conditions, consumer income
Environmental forces affecting organization - ANSTechnology- changing technology, tech's
impact on consumer value, tech enabled data analytics
Environmental forces affecting customers - ANSlaws protecting competition, laws affecting
marketing mix action, self-regulation
Social responsibility - ANSpublic interest groups, ecological environment, general public
Stakeholder Responsibility - ANSsuppliers/distribution, employees, consumer
Profit Responsibility - ANSowners/stockholders
purchase decision process - ANSProblem recognition, information search, alternative
evaluation, purchase decisions, post-purchase behavior
Protectionism - ANStariffs, increase prices, quotas, limit supply. Leads to decrease world trade.
