In digital communication, ____ is the ability of a marketer to identify customers before they make a purchase. correct answers addressability
What is true of both conventional marketing and digital marketing? correct answers Both have to achieve the right marketing mix
What has led to the ris...
BUS 100 - Exam 4 || A+ Guaranteed.
In digital communication, ____ is the ability of a marketer to identify customers before they make a purchase. correct answers addressability
What is true of both conventional marketing and digital marketing? correct answers Both have to
achieve the right marketing mix
What has led to the rise of consumer-generated information? correct answers Consumers tendency to trust other consumers over corporations
Paul wants to buy a new car. What is he most likely to consider when making his decision on the
type of vehicle to buy? correct answers A recommendation from his mother on the best type.
Malia uploads original videos, publishes a blog and writes and posts art. What type of consumer is she? correct answers creator
Which of the following is a requirement stated by the Sarbanes oxley act? correct answers Requires firms to separate their consulting and auditing businesses.
Internet markets are not more similar to traditional markets than they are different. T or F correct
answers F
The ___ act limits the types of assets commercial banks can buy and the amount of capital they must maintain. correct answers Dodd-Frank
Small bank, a short-term lender, examines frank's kitchen fixtures' ___ to assess its ability to repay a loan quickly correct answers cash flow
The life expectancy of a $20 bill is estimated to be 7.7 years. Which characteristic of money does
this represent? correct answers Durability
Savings accounts are also known as correct answers time deposits
Eurodollar deposits can only be made at banks located in london. T or F ? correct answers F
Anything generally accepted in exchange for goods & services correct answers money (currency)
Since idle cash does not make money, a manager may choose to invest his extra cash in temporary investments called ___ correct answers marketable securities
The two biggest stock markets in the united states are the ___ correct answers New york stock exchange and the NASDAQ market.
Whats a potential investment thats super risky? correct answers Introducing a new product in a foreign market. internet markets are more ___ to traditional markets than they are different correct answers similar
using the internet to carry out business correct answers e-business
•Electronic media that function using digital codes
via computers, cell phones, smart phones etc. correct answers digital media
"Target markets more precisely". "Reach previously inaccessible markets at home & globally". correct answers benefits of digital communication
•The ability of the marketer to identify
customers before they make a purchase correct answers addressability
Ability to express needs directly to
firms @ marketing communications correct answers interactivity
Ability for marketers to obtain digital information correct answers accessibility
Ability for consumers to be connected with marketers and other consumers correct answers connectivity
Customer's ability to regulate information they view & their exposure to information correct answers control
"Easier to conduct marketing research and advertise". "Fast and inexpensive communication." correct answers using digital media in business
Malia wants to book a flight to New York City. She uses Kayak's website to find the best deal on
her flight. Which characteristic of digital marketing does this scenario best describe? correct answers control
What aspect of marketing has NOT changed with digital media? correct answers the importance of achieving the right marketing mix
A factor that has sparked the rise of consumer-generated information is the ____ correct answers consumers' tendencies to trust other consumers over corporations.
What protects intellectual property? correct answers patents
A soup manufacturer encouraged its customers to share their ideas for new soup flavor combinations on a public forum on its website. Then, the company asked these customers to vote
on the ideas to determine which ones it should invest in developing. Which characteristic of digital marketing does this scenario best describe? correct answers connectivity
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