COB 204 Test Questions with Revised Answers
Which of the following is an SM application provider?
a. LinkedIn
b. SAP
c. Oracle
d.McAfee - Answer-LinkedIn
Most SM applications earn revenue ________. - Answer-Through a type of advertising model
Defenders-of-belief communities facilitate ...
COB 204 Test Questions with
Revised Answers
Which of the following is an SM application provider?
a. LinkedIn
b. SAP
c. Oracle
d.McAfee - Answer-LinkedIn
Most SM applications earn revenue ________. - Answer-Through a type of advertising
model
Defenders-of-belief communities facilitate activities like ________. - Answer-Sales and
Marketing
According to Gossieaux and Moran, ________ share a common desire to learn
something, solve a problem, or make something happen. - Answer-Seekers of the truth
Which of the following statements is true of social CRM?
a. Each customer crafts his or her own relationship with the company.
b. Customers that are likely to generate the most business get the most attention and
have the most effect on the organization.
c. The relationships between organizations and customers emerge in a structured
process as only the organization creates and processes content.
d. Though relationships emerge from joint activity, companies have a lot more control
than the customers. - Answer-Each customer crafts his or her own relationship with the
company.
________ is the dynamic social media process of employing users to participate in
product design or product redesign. - Answer-Crowdsourcing
________ is the application of social media to facilitate the cooperative work of people
inside organizations. - Answer-Enterprise 2.0
Enterprise 2.0 workers want applications to enable them to rate tagged content and to
use the tags to predict content that will be of interest to them, a process McAfee refers
to as ________. - Answer-Extensions
A student invests money and time in taking a business administration course. In this
example, the student invests in ________. - Answer-Human Capital
, When a student attends a business function for the purpose of meeting people and
reinforcing relationships, he is investing in ________ capital. - Answer-Social
Being linked to a network of highly regarded contacts is a form of ________. - Answer-
Social Credential
To an organization, the ________ is the likelihood that an entity in the relationship will
do something that benefits the organization. - Answer-Strength of the relationship
A(n) ________ organization is an organization that uses social media to transform its
interactions with customers, employees, and partners into mutually satisfying
relationships with them and their communities. - Answer-Hypersocial
________ are formally defined, standardized processes that involve day-to-day
operations. - Answer-Structured Process
________ are flexible, informal, and adaptive processes that normally involve strategic
and less specific managerial decisions and activities. - Answer-Dynamic Processes
Which of the following workgroup processes is related to sales and marketing?
a. lead tracking
b. accounts receivable
c. order management
d. customer support - Answer-Lead Tracking
Which of the following workgroup processes is related to manufacturing?
a. planning and scheduling
b. finished-goods inventory management
c. product and brand management
d. order entry and tracking - Answer-Planning and Scheduling
Which of the following workgroup processes is related to customer service?
a. sales forecasting
b. assessment
c. account tracking
d. accounts payable - Answer-Account Tracking
Which of the following information systems minimizes data duplication among
departments?
a. personal information systems
b. departmental information systems
c. enterprise information systems
d. workgroup information systems - Answer-Enterprise Information Systems
________ processes span an organization and support activities in multiple
departments. - Answer-Enterprise
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