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Marketing 201 Midterm 1 Questions with Correct Answers.
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Marketing 201 Midterm 1 Questions with Correct Answers.
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Marketing 201 Midterm 1 Questions with CorrectAnswers
Nike, a $30 billion athletic footwear and apparel brand, uses
competencies and abilities in product performance and brand image to
meet the needs of its target markets. This is an example of which part of
the SWOT analysis? Correct Answer-Strengths
Malibu Boats, specialize in the production of recreational water sports
boats, primarily for wake boarding and wake surfing. What type of
income is used to purchase expensive boats and accessories offered by
Malibu Boats? Correct Answer-Discretionary Income
Sofia is marketing manager for a new line of Italian food. The company
wants to launch this new line in the UK--England, Scotland, Wales, and
Northern Ireland. Sofia knows that social forces affect consumers'
attitudes, beliefs, lifestyle, and ultimately consumption behavior. Which
social force has the most influence on Sofia's new product line--affecting
what people eat? Correct Answer-Culture
Magnus, a research analyst for LEGO, has been gathering information
about age, gender, and income for Southeast Asia, particularly
Indonesia, Thailand, Singapore, Malaysia and Philippines. Magnus is
gathering _________ data: Correct Answer-Demographic
For the United States, people born during the same time period and who
share similar life experiences represent: Correct Answer-Generational
Cohorts
,Campbell Soup Company, a U.S. based business, entered the Asia
market by combining efforts with Swire Pacific. Each company owns
shares in the new business called Campbell Swire. This is an example of
which global market entry strategy? Correct Answer-Joint Venture
When Unilever entered India with package goods (Sunsilk Shampoo,
Rexona Deodorant, Vaseline), the company changed the packaging and
pricing for many products to adapt to Indian consumers. This is an
example of: Correct Answer-Customization
When The Clorox Company purchased the right to manufacture and sell
products under the Brita name in the United States, Clorox entered into
a(n) _________ agreement with Brita GmbH. Correct Answer-Licensing
The global marketing strategy based on a standard platform combined
with some modification for the market is called: Correct Answer-Glocal
The overall attractiveness of a foreign market depends on the risks and
rewards of conducting business in the country of interest. Inadequate
protection of intellectual property (IP) in a number of developing
countries has caused some U.S. companies to avoid certain foreign
markets because of the ____________ risk. Correct Answer-Legal
Your family decides to take a vacation on the Oregon coast. You rent a
two-bedroom house on the website VacationsRUs.com. Your vacation
experience is terrible. The house is dirty and in need of repair. You
complain to the local property manager, but he says there is nothing he
can do. You return home and write a negative review on Trip Advisor, a
, travel rating website. This is an example of: Correct Answer-Consumer
Power
Savannah is under a lot of stress at work. Her position is on the line. She
needs to close a sale soon. She tells herself that it is okay to possibly
break the rules because she is trying to make enough money to support
her family. According to the fraud triangle, which aspect is missing from
this potentially unethical situation? Correct Answer-Opportunity
Your next-door neighbor tells you that you must buy a new car every
four years because after four years, the engines break down. He feels
that car manufacturers design cars this way on purpose to trap
consumers into constantly buying new vehicles. Your neighbor believes
in which myth of unethical marketing? Correct Answer-Marketers
believe in planned obsolescence
For marketers, the three components of sustainabilty are: Correct
Answer-Consumers' wants, the company's requirements, and society's
long-term interests
The number one reason new products fail is because: Correct Answer-
They don't deliver benefits to the consumer--functional and emotional
Marketing employs some of the most sophisticated analytical methods
used in business. Suppose your client provides you a data set of survey
responses from credit card users and asks you to identify market
segments based on the data. Which analytical method is most useful for
this research project--classifying credit card users into various segments
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