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MKTG 201 Questions with Correct Answers.
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MKTG 201 Questions with Correct Answers.
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MKTG 201 Questions with Correct AnswersMarket segmentation is the process of grouping customers into relatively
homogeneous sets or segments such that customers within a segment are
similar to one another in:
A. Age and psychographics
B. Family and cultural situations
C. Their frequency of purchase
D. The way they respond to the marketing effort directed torward them
E. Geographic location Correct Answer-D. The way they respond to the
marketing effort directed torward them
Landyachtz recently launched a new Slide Glove for longboarders--Ly
Leather Slide Gloves. The local market segment consists of a few
longboarders in Provo Canyon. Retailers in the Utah market are worried
that the segment size is not large enough to make this product profitable.
Which characteristic of effective segmentation is lacking?
A. Accessible
B. Durable
C. Measureable
D. Substantial
E. Unique needs Correct Answer-D. Substantial
Product positioning is:
A. The place a product occupies in the target customers' minds
,B. Shelf size and location in major retail chains--grocery and department
stores
C. Geographic segmentation, often within major metropolitan and
suburban areas
D. A careful analysis of cross tabulations
E. What marketers do to a product Correct Answer-A. The place a
product occupies in the target customers' minds
Perceptual maps show the judgments customers make regarding the
performance of a brand's features and benefits. Gap analysis extends the
perceptual maps method by asking customers to make judgments
regarding:
A. Cultural differences among consumers
B. The performance of competitive brands
C. Psychological differences among consumers
D. The importance of a brand's features and benefits to the buying
decision
E. The performance of external forces in the environment Correct
Answer-D. The importance of a brand's features and benefits to the
buying decision
Why dosen't "me too" positioning work as a value positioning strategy?
A. The positioning approach does not give consumers a reason to change
B. Competitors are just too difficult to copy
C. Competitors may have lower cost structures
D. Imitation is the sincerest form of flattery
,E. Customers want consistency among competitors Correct Answer-A.
The positioning approach does not give consumers a reason to change
Honda is a Japanese public multinational conglomerate corporation
primarily known as a manufacturer of automobiles, aircraft,
motorcycles, scooters, generators, water pumps, lawn and garden
equipment, rotary tillers, outboard motors, robotics, and small engines.
Closely related products that compete in the same general product
category (e.g., automobiles and trucks)--Accord, Civic, Crosstour, CR-
V, CR-Z, FCX Clarity, Fit, Insight, Odyssey, Pilot, and Ridgeline--
represent a:
A. Product item
B. Product mix
C. Product life cycle
D. Product line
E. Production promotion Correct Answer-D. Product line
Considering a product's competitive angle, _______________ is about
finding significant pain points that are personally relevant to the target
market while _______________ is about demonstrating product-solving
benefits.
A. Quantifiable Support, Unique Product Claim
B. Reason to Believe, Dominate Situations
C. Dominate Situations, Quantifiable Support
D. Need to Believe, Reason to Believe
E. Unique Product Claim, Need to Believe Correct Answer-D. Need to
Believe, Reason to Believe
, Products travel through life cycles starting with introduction stage and
finishing with maturity stage. In which stage of the product life cycle do
marketing managers seek to build product awareness and consumer
experience?
A. Introduction
B. Growth
C. Maturity
D. Decline
E. Obsolete Correct Answer-A. Introduction
The most critical stage of the new product development process is the
concept testing stage because:
A. Type I and Type II errors can be estimated
B. Profit projections, including sales forecasts and costs, are estimated
C. This is the first time the idea is tested with potential customers
D. Product development begins in earnest
E. All elements of the marketing mix are tested Correct Answer-C. This
is the first time the idea is tested with potential customers
Net Promoter Score (NPS) enables businesses to measure progress of
their brand. NPS is the difference between:
A. Competitor brands and company brands
B. National brands and store brands
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