Inside LVMH Questions And Answers With 100% Correct Answers
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Course
Inside LVMH
Institution
Inside LVMH
According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to
talk to different customers through various channels while conveying the same message. - Agree
A brand DNA is crucial for Maisons as it directly impacts: - - the product development
- the communi...
Inside LVMH
According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to
talk to different customers through various channels while conveying the same message. - Agree
A brand DNA is crucial for Maisons as it directly impacts: - - the product development
- the communication
- the retailing
- the organization
A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the
biological system goals, economic system goals, and social system goals. - True
A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH:
- More than the half of the employees worldwide
A key stake of the luxury retail is to offer exceptional customer experiences. - True
According to Anne Michaut from HEC Paris, what are the purposes of retail today? - - Magnifying
the product
- Celebrating the brand
- Nurturing client's emotion
According to Anne Michaut, select key principles of Luxury. - - Consumers have a range of
consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and strong values.
- Brands can deliver higher perceived value to their customers by expressing their own values.
, According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will
represent... - 33% of the luxury sales
According to Bain & Company, by 2030, online sales will represent... - 33% of the luxury sales
According to Bain & Company, China will be the largest market for personal luxury goods in 2030. -
Agree
According to Bain & Company, the personal luxury goods market is expected to achieve an annual
growth rate of 1% until 2030. - False
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is
to... - engage customers and make Veuve Clicquot the most desirable Champagne brand
According to Dana from Tiffany and Co., ensuring you have a diverse team in terms of skill set,
proficiencies, thought, behavior and even personality type is critical to boost innovation and creativity. -
Yes
According to Dana Naberezny, to boost innovation, you need to create an environment, process and
therefore a culture where people have trust and the resources to ideate. - Agree
A brand DNA is based on... - - Heritage
- Values
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury
industry in certain areas such as casualization, social media or values. - True
According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include ... - -
Blockchain
- Web3
- 3D
- GenAI
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