Social media Practice Test Questions with Correct Answers
9 views 0 purchase
Course
Social media
Institution
Social Media
Social media Practice Test Questions with Correct Answers
Social media objectives - Answer-Listen and Learn
Build relationships and awareness
Promote products and services
Manage your reputation
Improve customer service
Social Media Objectives - Listen and Learn - Answer-Monitor what is bei...
Social media Practice Test Questions
with Correct Answers
Social media objectives - Answer-Listen and Learn
Build relationships and awareness
Promote products and services
Manage your reputation
Improve customer service
Social Media Objectives - Listen and Learn - Answer-Monitor what is being said about
the brand and competitors. develop a listening strategy.
Social Media Objectives - Build relationships and awareness - Answer-Open dialogues
with stakeholders. Answer customer questions candidly.
Social Media Objectives - Promote products and services - Answer-Get customers
talking about products and services.
Social Media Objectives - Manage your reputation - Answer-Respond to comments and
criticisms. Participate in forums and discussions.
Social Media Objectives - Improve customer service - Answer-Seek out displeased
customers and engage them directly to solve issues.
Social Media Metrics - Answer-Buzz
Interest
Participation
Sentiment Analysis
Interest
Influence
Web Site Metrics
Search Engine Ranks
Buzz - Answer-Volume of consumer-created buzz for a brand based on posts &
impressions, by social channel, by stage in the purchase channel, by season, and by
time of day
Interest - Answer-Number of "likes", fans, followers, friends;growth rate; rate of virality
or pass along; and change in pass alone over time.
, Participation - Answer-Number of comments, ratings, social bookmarks, embeds,
retweets, pins, and time spent with social media platform
Search engine ranks & results - Answer-Increases and decreases on searches and
changes in key words.
Influence - Answer-Media mentions, influences of bloggers reached, 2nd degree reach
based on social graphs
Web site metrics - Answer-Clicks, click through rates (CTR), percentage of traffic
Jim Sterne - Social Media Metrics
6 categories of social media users - Answer-Creators
Critics
Collectors
Joiners
Spectators
Inactive
Creators - Answer-Those who produce and share online content like blogs, websites,
articles, and videos
24 % functioned as creators
Critics - Answer-Those who post comments, ratings, and reviews of products and
services on blogs and forums.
37% as critics
Collectors - Answer-Those who use RSS feeds to collect information and vote for web
sites.
21% as collectors
Joiners - Answer-Those who maintain a social networking profile and visit other sites
51% joiners
Spectators - Answer-Those who read blogs, listen to podcasts, watch videos, and
generally consume media.
73% spectators
Inactives - Answer-those who do none of these things
social media tools - Answer-Blogs
Microblogs
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.09. You're not tied to anything after your purchase.
