100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
BADM 449 Midterm 2 || A+ Graded Already. $11.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. BADM 449
  4.  
  5. BADM 449

Exam (elaborations)

BADM 449 Midterm 2 || A+ Graded Already.
 0 purchase
  • Course
  • BADM 449
  • Institution
  • BADM 449

Discuss how Netflix has disrupted the TV industry. correct answers · By continuing to innovate on many dimensions, Netflix was able to not only disrupt the TV industry, but also gain and sustain a competitive advantage What is the difference between invention and innovation? correct answers · ...

[Show more]

Preview 2 out of 13  pages

Document information

  • August 16, 2024
  • 13
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • discuss how netflix has disrupted the tv industry

Written for

  • BADM 449
  • BADM 449

Seller

avatar-seller
FullyFocus

Reviews received

Content preview

BADM 449 Midterm 2 || A+ Graded Already.
Discuss how Netflix has disrupted the TV industry. correct answers · By continuing to innovate
on many dimensions, Netflix was able to not only disrupt the TV industry, but also gain and
sustain a competitive advantage

What is the difference between invention and innovation? correct answers · Invention:
o Transformation of an idea into product or process
o The modification and recombination of existing ones
· Innovation: commercialization of an invention by entrepreneurs

Provide two different reasons for why innovation diffuses. correct answers 1. Imitation by others
2. Adoption by consumers

Provide four different stakeholders who may appropriate value from an innovation correct
answers · Customers
· Suppliers
· Innovator
· Imitators and other "followers"

The profitability of an innovation depends upon (1) the value of the innovation, and (2) the
innovator's ability to appropriate the value of the innovation. Provide four factors that influence
this appropriation ability, which influence the profitability of innovation. correct answers · Legal
protection
· Complementary resources
· Imitability of the technology
· Lead time

There is no simple answer on whether it is better to be a leader or a follower when innovating.
Provide an example in which the leader was successful and an example in which the follower
was successful. correct answers · Leader - instant cameras (polaroid)
· Follower - X-Ray Scanner (General Electric)

Provide two key sources of uncertainty in technology-based industries, and provide three
strategies for managing risk. correct answers · Technological uncertainty:
· Market uncertainty:
· Cooperating with lead users:
· Limiting risk exposure:
· Flexibility:

Explain why VHS tapes (with an arguably inferior technology) won against Beta tapes (with an
arguably superior technology). correct answers Customer perception about who the winner will
be influences who the winner will be
· VHS had better management - stakeholder view
o Allowed suppliers to have some of the profit so that they could innovate.
Market Share

, Explain why the QWERTY configuration of the keyboard is inferior. Then, explain the
economic principle of why this inferior keyboard configuration persists up until now correct
answers · QWERTY is designed to be slow because it was made for the typewriter so that you
wouldn't make as many mistakes
· Still dominant because of high switching costs

Discuss standards battles and alternative technologies in the automobile industry. · What will be
the next paradigm? correct answers · Current limitations of electric vehicle adoption:
o Lack of recharging infrastructure
o 200-250 mile "range anxiety"
§ First hybrid, because of the lack of charging stations, then electric will win

What are the five phases of an industry life cycle? correct answers 1. Introduction
2. Growth
3. Shakeout
4. Maturity
5. Decline

Discuss the Apple iPhone example concerning network effects correct answers each new apple
product you purchase increases the value of the others, and when your friends have it you can
share easily with them.

Describe the concept of "crossing the chasm" and its application to the mobile phone industry
correct answers · The chasm represents the mass market, if you cross the chasm you have made
it.

· Incremental Innovation correct answers o Results from steady improvement
o Targets existing markets with existing technology
o Example: Gillete blades: from one to six!

· Radical Innovation: correct answers o Draws on novel methods and materialso
o Forms from an entirely new knowledge base
o Recombination of knowledge
o Example: X-ray technology

· Architectural Innovation: correct answers o Leverages existing technology into new markets
o Alters the architecture of a product
o A new product, with known components, used in a novel way (e.g., commercializing
xerography invention)

· Disruptive innovation: correct answers o Leverages new technologies in existing markets (e.g.,
mini-mills in the steel industry; also laptop computers)
o New product / process meets existing customer needs

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller FullyFocus. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69052 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$11.49
  • (0)
Add to cart
Added