RTF 115 Exam 1 Questions with Correct Answers
The creation of a television plot line around a particular brand is called:
A) product placement
B) product integration
C) a product narrative
D) a hybrid genre - Answer-B) product integration
The term "in-store media" refers to the advertis...
RTF 115 Exam 1 Questions
with Correct Answers
The creation of a television plot line around a particular brand is called:
A) product placement
B) product integration
C) a product narrative
D) a hybrid genre - Answer-B) product integration
The term "in-store media" refers to the advertising efforts undertaken by businesses
without the help of advertising agencies.
True or False - Answer-False
The advertising and public relations industries practice "self-regulation" through
measures including professional codes and review boards.
True or False - Answer-True
When PR practitioners produce TV "news" stories, they usually make the stories seem
like soft feature items produced by the TV stations that air them.
True or False - Answer-True
Parodies of original works are never covered by the concept of fair use.
True or False - Answer-False
The U.S. military has controlled or influenced news coverage of recent wars/military
conflicts by:
A) all of these
B) enforcing news blackouts.
C) allowing embeds.
D) using a system of pool reporters. - Answer-A) all of these
Obscene materials are not protected by the First Amendment.
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