PSCI 1101 TEST 3 exam with complete
solution
MEDIA AND POLITICS - ANSWER-GOVT CH 10
Intermediary organizations - ANSWER-Examples: Media, Political Parties, Interest
Groups
Intermediate relationship between the people and government
Mass media - ANSWER-Communication channels like newspapers, radio, tv where
people can communicate to mass audiences
Includes:
Print and electronic media
Print media - ANSWER-Newspapers, magazines
Electronic media - ANSWER-Internet, tv and radio
Sound bite - ANSWER-Brief comment, few seconds, gets point across
Why? Time constraints
Short, catchy phrases (dramatic)
Political Advertising - ANSWER-Self explanatory
Types:
Personal attack ads
Issue Ads (used by IG's)
Negative advertising
Free media - ANSWER-News Coverage
Politicians try to get covered in news
Simplification of communication
a. 30 second ads
b. sound bites
c. talking points
, d. no real dialogue
News management - ANSWER-Create newsworthy events for candidates, why? free
press
Attempts to get news coverage, and influence that coverage
Strategies:
1. Provide dramatic visuals
2. Get covered
3. Convey message
Spin doctor - ANSWER-A candidates press advisor, tries to persuade media to "slant"
event or action
Spin - ANSWER-Reporters slant or interpretation of an event or action
Talk radio - ANSWER-"wild west of media"
All (most) are politically conservative
Push boundaries
Average listener is white, middle aged, conservative male
A response to counter liberal bias in the media
Media bias - ANSWER-Only 24% of Americans have confidence in news
Types:
Partisan bias
Bias against losers (who won the debate)
"Selection" bias (entertainment factor, pressure from advertisers or corporate owners of
what to broadcast)
Partisan bias - ANSWER-Liberal v Conservative Bias
64% of public perceive media to be left leaning
However, most journalists=liberal, most corporate employees of news companies=
conservative
(Balances out?)
Journalistic values - ANSWER-Objectivity
Objectivity - ANSWER-Do gatekeepers value this?
Bedrock of journalism schools
Examples: open opinion pages, present both sides, volume of coverage
Media organization goals - ANSWER-Make money
solution
MEDIA AND POLITICS - ANSWER-GOVT CH 10
Intermediary organizations - ANSWER-Examples: Media, Political Parties, Interest
Groups
Intermediate relationship between the people and government
Mass media - ANSWER-Communication channels like newspapers, radio, tv where
people can communicate to mass audiences
Includes:
Print and electronic media
Print media - ANSWER-Newspapers, magazines
Electronic media - ANSWER-Internet, tv and radio
Sound bite - ANSWER-Brief comment, few seconds, gets point across
Why? Time constraints
Short, catchy phrases (dramatic)
Political Advertising - ANSWER-Self explanatory
Types:
Personal attack ads
Issue Ads (used by IG's)
Negative advertising
Free media - ANSWER-News Coverage
Politicians try to get covered in news
Simplification of communication
a. 30 second ads
b. sound bites
c. talking points
, d. no real dialogue
News management - ANSWER-Create newsworthy events for candidates, why? free
press
Attempts to get news coverage, and influence that coverage
Strategies:
1. Provide dramatic visuals
2. Get covered
3. Convey message
Spin doctor - ANSWER-A candidates press advisor, tries to persuade media to "slant"
event or action
Spin - ANSWER-Reporters slant or interpretation of an event or action
Talk radio - ANSWER-"wild west of media"
All (most) are politically conservative
Push boundaries
Average listener is white, middle aged, conservative male
A response to counter liberal bias in the media
Media bias - ANSWER-Only 24% of Americans have confidence in news
Types:
Partisan bias
Bias against losers (who won the debate)
"Selection" bias (entertainment factor, pressure from advertisers or corporate owners of
what to broadcast)
Partisan bias - ANSWER-Liberal v Conservative Bias
64% of public perceive media to be left leaning
However, most journalists=liberal, most corporate employees of news companies=
conservative
(Balances out?)
Journalistic values - ANSWER-Objectivity
Objectivity - ANSWER-Do gatekeepers value this?
Bedrock of journalism schools
Examples: open opinion pages, present both sides, volume of coverage
Media organization goals - ANSWER-Make money
