_______ is defined in marketing terms as the basic problem-solving benefits consumers are seeking.
The perceived value
Augmentation
The core customer value
Equity correct answers The core customer value
Which of the following would NOT be a product?
Goods
Ideas
All of these are produc...
Marisol bought a particular washing machine because of its warranty and the product support the
store provided in terms of delivery and installation. Marisol's decision was based on _________.
correct answers associated services
A candy bar might be a great tasting snack for some people or an energy boost for others. In
either case, this describes the __________. correct answers core customer value
Rachel has visited several stores comparing sneakers. For Rachel, sneakers would be a(n) _____
product. correct answers shopping
Miguel wants to buy a Jaguar automobile, but the closest dealer is 250 miles from his home.
Nevertheless, Miguel is going to go to that dealer to buy his car. For Miguel, the Jaguar is a(n)
________ product. correct answers specialty
Many people who take cruises are not aware that their normal health insurance policy will not
cover emergencies in a foreign country. For this coverage, they need special trip insurance. For
these people, trip insurance is a(n) __________ good. correct answers unsought
For most buyers, bread, soap, milk, and soda pop are _________ goods. correct answers
convenience
, Consumers invest the least amount of effort when considering the purchase of _______ products.
correct answers convenience
The complete set of all products offered by a firm is its product _______. correct answers mix
Kellogg's has a long list of ready-to-eat cereals which consumers think of as a similar group of
products. Kellogg's ready-to-eat cereals are a product ________. correct answers line
Colgate has a line of oral care products including toothpaste, toothbrushes and teeth whitening
products. These products represent the ______ of the line. correct answers depth
Introduced in 1920, Band-Aid now has more than 40 products to help heal cuts and scrapes.
Band-Aid has, over the years, increased their _________. correct answers product line depth
If a firm deletes an entire product line, it has _______. correct answers decreased its breadth
Brands facilitate purchase in all of the following ways EXCEPT _______. correct answers they
are always appealing to the customer
As a brand becomes more recognizable, _______. correct answers the company doesn't have to
spend as much on marketing the brand
When a firm chooses to have a brand legally protected through trademarks and copyrights, the
brand becomes _______. correct answers an asset to the firm
_______ measures how many consumers in a market are familiar with a brand and what it stands
for. correct answers Brand awareness
Brand equity is determined by four aspects of a brand. Which of the following is NOT one of the
four aspects? correct answers Quality level
Brand awareness facilitates decision-making and is especially important for which type of
consumer goods? correct answers Convenience
Many consumers pay a higher price for green products. This is because, for them, green products
have _______ than competitor's non-green offerings. correct answers a greater perceived value
The personal connections that consumers make with a brand and its key attributes is referred to
as _______. correct answers brand associations
Which of the following is NOT an advantage of brand loyalty? correct answers Customer
switches brands often
Sears sells appliances using its own Kenmore brand name and it sells tools using its own
Craftsman brand name. These ______ brands can only be bought at Sears. correct answers
private-label
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