A restaurant adds seafood and vegetarian entrees to their menu because it has received requests for these items from its customers. From a marketing perspective, the restaurant is trying to correct answers meet the needs and wants of its customers.
Marketing is primarily concerned with correct a...
Test 1 CMGT2400 || A Verified A+ Pass.
A restaurant adds seafood and vegetarian entrees to their menu because it has received requests
for these items from its customers. From a marketing perspective, the restaurant is trying to
correct answers meet the needs and wants of its customers.
Marketing is primarily concerned with correct answers the customer's needs and wants.
A business that obtains information about the needs of its target market and then provides
products and services that are intended to fulfill those needs is using which type of focus? correct
answers Customer
All customers desire good value. Good value is correct answers quality products presented as a
fair price.
The best way to get a target market to notice a restaurant's unique signature recipe is to
communicate that the item is correct answers the first in the market.
Something that the customer sees as an advantage of one product when compared with another is
known as that product's correct answers benefit.
The characteristics of the items on a menu and services sold to guests are known as correct
answers features.
Restaurant managers need to know the difference between a trend and a fad because a correct
answers trend will elevate sales for a long period of time.
Facts about a target market such as customers' age, gender, race, geographic location, or other
personal characteristics are known as correct answers demographic information.
Survey questions about age, income, and geography seek to understand which type of
information? correct answers Demographic
A restaurant manager decided to place an advertisement for his restaurant in the sports section of
a local newspaper. The advertisement will run every day for two weeks and will feature the
restaurant's Sunday Hot Wing special. This series of advertisements will cost $200, and the
manager will determine the success of these advertisements by measuring the increase in Sunday
sales. The manager has created a(n) correct answers marketing plan.
An operation's potential customers are known as the correct answers target market.
The manager of a restaurant with a target market of young families with small children is making
a decision about where to spend his print media marketing budget. He has narrowed his choices
to a magazine that is placed in senior citizen neighborhoods for a low price per reader or a
magazine that is made available in pediatricians' offices for a higher per reader cost. The
manager asks for your opinion. You advise that the correct answers money be spent with the
, magazine that is available in the pediatrician's offices because the target market is young
families.
In the restaurant and foodservice industry, the term "features" refers to the correct answers
characteristics of the actual menu items and services.
A detailed listing of specific activities designed to reach the revenue goals of an operation is
known as the correct answers marketing plan.
An appropriate time to begin marketing a restaurant's banquet facilities for holiday parties would
be correct answers early fall.
Examples of internal marketing include a(n) correct answers advertisement printed especially for
placement on tables in the operation's dining room.
A restaurant has identified its target market as young families with small children. An effective
marketing activity might be correct answers sponsoring a pee wee soccer team.
Marketing plans are completed so that the manager will correct answers better understand
existing and potential markets.
A couple decides to use their historic home for a restaurant offering a high-quality menu. This
restaurant would be classified as a correct answers destination restaurant.
A target market consists of correct answers people that a restaurant intends to pursue as
customers.
Long-term increases or decreases in some factor outside an establishment, such as an increase in
population or an upturn in the economy, are known as correct answers a market trend.
Once a marketing plan is written, it should be correct answers implemented, shared, reviewed,
and updated as situations change.
A manager states that one of the objectives for the operation is to increase business by 10
percent. The objective correct answers is not valid because it does not include a time frame for
achieving this objective.
The formula to determine the check average is correct answers total revenue / number of guests
served.
On a recent Saturday, an operation served 500 guests for total revenue of $10,000. The guest
check average was correct answers $20.
Which is an internal factor when evaluating the marketing plan? correct answers Great tasting
products at the right price
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