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Management 310 Exam 1 || with Accurate Answers 100%.
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  • Management 310
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  • Management 310

Two marketing professionals are discussing Unilever strategy. Marketing professional A says that the strategy for Lipton Tea is a corporate strategy. Marketing professional B says that the strategy for Lipton Tea is a business strategy. Who is correct? correct answers Manager B business...

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  • August 27, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • two marketing professionals are discussing unileve

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  • Management 310
  • Management 310

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Management 310 Exam 1 || with Accurate Answers 100%.
Two marketing professionals are discussing Unilever strategy.

Marketing professional A says that the strategy for Lipton Tea is a corporate strategy.

Marketing professional B says that the strategy for Lipton Tea is a business strategy.

Who is correct? correct answers Manager B

business strategy correct answers focuses on how a company plans to compete in a market

corporate strategy correct answers focuses on the markets it wants to enter and the businesses it
wants to compete with

a differentiation strategy focuses on... correct answers offering unique products or services

henry ford was known for purchasing his suppliers. This is an example of... correct answers
vertical integration

"at XYZ Company, we off our customers the best pizza at the lowest price"

the following is an example of a... correct answers mission statement

operational planning is done by... correct answers production supervisors

generally speaking, Wal-Mart is an example of an organization that pursues a ______ strategy
correct answers low-cost

two managers are discussing SWOT analysis.

Manager A says that a new market entrant would go in the threat quadrant.

Manager B says that strategy should focus on things found in the strengths quadrant.

who is correct? correct answers both are correct

what type of planning do middle managers do? correct answers tactical

a _____ plan is a type of plan that will be used on a regular and on-going basis correct answers
standing

assume there is a new outbreak of covid-19 and louisiana tech is forced to return to online
learning. what type of plan would contain the protocols for such an event? correct answers
contingency plan

, two managers are discussing ethical decision making.

manager A says that an ethical leader is a person people can look towards for guidance.

manager B says that an integrity based ethics program is designed to detect unethical behavior

who is correct? correct answers manager A

the idea that people should not commit murder illustrates... correct answers universalism

a person is making a decision and asks someone else for advice. this is an example of... correct
answers relativism

two managers are discussing workers in a factory.

manager A says that workers at the factory are an example of shareholders.

manager B says that workers at the factory are an example of stakeholders.

who is correct? correct answers manager B

two managers are discussing the sarbanes-oxley act.

manager A says that the Act requires senior executives to certify financial statements

manager B says that senior executives can be held accountable for fraudulent statements

who is correct? correct answers both are correct

which corporation ( and their scandal) was the largest contributor to the Sarbanes-Oxley Act?
correct answers enron

the greatest good for the greatest many is... correct answers utilitarianism

according to kohlberg, there are how many stages of cognitive and moral development? correct
answers 3

"greed is good" comes from which ethical system? correct answers egoism

two managers are discussing ethics

manager A says that an ethical dilemma is a situation where there are no good solutions

manager B says that what "ethical" is often subject to interpretation.

who is correct? correct answers both are correct

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