100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary An Overview of Marketing $2.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. Colorado State University-Pueblo
  4.  
  5. MKTG 340

Summary

Summary An Overview of Marketing
 3 views  0 purchase

Unlock your academic potential with our comprehensive Principles of Marketing study guide, meticulously designed for students striving to excel in their marketing courses. This in-depth guide covers all essential marketing concepts, offering clear explanations, key definitions, and detailed insight...

[Show more]

Preview 1 out of 3  pages

Document information

  • No
  • Chapter 1
  • August 30, 2024
  • 3
  • 2024/2025
  • Summary

Subjects

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

Written for

All documents for this subject (1)

Seller

avatar-seller
arianadlove

Content preview

8/30/24, 11:25 AM OneNote


Chapter 1
Wednesday, August 21, 2024 9:27 PM



Objectives
1-1
Define marketing.
1-2
Explain the different variables of the marketing mix.
1-3
Describe how marketing creates value.
1-4
Briefly explore the marketing environment.
1-5
Summarize the marketing concept.
1-6
Identify the importance of building customer relationships.
1-7
Explain why marketing is important to our global economy.

Marketing-The process of creating, distributing, promoting, and pricing goods, services, and
ideas to facilitate satisfying exchange relationships with customers and to develop and
maintain favorable relationships with stakeholders in a dynamic environment.

Our definition is consistent with that of the American Marketing Association (AMA), which
defines marketing as “the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.”

Through buyer–seller interaction, a customer develops expectations about the seller’s future
behavior. To fulfill these expectations, the marketer must deliver on promises made.

The marketing mix variables—which include product, distribution, promotion, and price—are
often viewed as controllable because they can be modified.
Competitive forces, economic conditions, political forces, laws and regulations, technology,
and sociocultural forces shape the decision-making environment for controllable variables.




Target market- A specific group of customers on whom an organization focuses its marketing
efforts.



https://colostate-my.sharepoint.com/personal/c836890713_colostate_edu/_layouts/15/Doc.aspx?sourcedoc={5bb1c2e1-1656-4268-9b33-8dec83b88df… 1/3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller arianadlove. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $2.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

73314 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$2.99
  • (0)
  Add to cart