Mgt 6311 - Final Exam Study Guide || All Questions Answered Correctly.
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Course
Mgt 6311
Institution
Mgt 6311
YouTube is the ____ most visited site on the internet correct answers 2nd
_____ of all adults use YouTube correct answers 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase correct answers 51%
___% of all videos published are _______ long correct answers 56%; ...
Mgt 6311 - Final Exam Study Guide || All Questions
Answered Correctly.
YouTube is the ____ most visited site on the internet correct answers 2nd
_____ of all adults use YouTube correct answers 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase correct answers 51%
___% of all videos published are _______ long correct answers 56%; less than 2 minutes
4 most common video types correct answers 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ correct answers 85%; Sound
____ million users visit FB video platform every day correct answers 75
___% of IG users watch buy a product from a video ad correct answers 72
___% view rate from LinkedIn video campaigns correct answers 82
A view is considered a view on FB when _____________________ correct answers it runs for at
least 3 seconds
When marketers include the word video in email subject line correct answers A. open rates
increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% correct answers 200-300
Generally, including videos have a roughly ____% increase on CVR correct answers 100
___% of all consumer web traffic will be videos correct answers 80
___% of consumers indicate that they're willing to share videos with their friends and peers
correct answers 83
___% of the US internet audience watches online videos correct answers 85
, Business Goal for Using Online Video correct answers Communication - powerful medium,
building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as opposed
to dealing with a person correct answers 68
___% of millennials find video helpful for comparison shopping correct answers 74
___% of consumers state that video increases the chance they'll purchase a product via mobile
correct answers 40
Video Content Tips correct answers 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video correct answers Use of video on company's website instead of YouTube, Social
Media
Why Onsite Video? correct answers Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video correct answers Providing Control - Stop, Pause, Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO correct answers Video Search Engine Optimization
VSEO - Marketer Driven Components correct answers 1. Keyword relevance
2. Title
3. Description
4. Meta Tags
5. Keep brand account channel fresh
6. Encourage users to like and share
7. HD format
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