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MAR 3023 Final Exam questions with Correct Answer1.
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MAR 3023 Final Exam questions with Correct Answer1.
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MAR 3023 Final Exam questions with CorrectAnswers
Integrated marketing communications(IMC) Correct Answer-
advertising, personal selling, sales promotion, public relations, direct
marketing, and online marketing
The communication process Correct Answer-Sender, Transmitter,
Encoding, Communication Channel, Receiver, Noise, Feedback Loop
sender Correct Answer-where the message originates, must clearly
identified to the intended audience
transmitter Correct Answer-a marketing department or external agency
that receives the information and transforms it
encoding Correct Answer-converting the sender's ideas into a message,
which could be verbal, visual, or both.
communication channel Correct Answer-the medium-print, broadcast,
internet- that carries the messgae
Receiver Correct Answer-the person who reads, hears, or sees and
processes the information contained in the message and/or advertiesment
Decoding Correct Answer-the process by which the receiver interprets
the sender's message
, Noise Correct Answer-any interference that stems from competing
messages, a lack of clarity in the message, or a flaw in the medium
Feedback loop Correct Answer-allows the receiver to communicate with
the sender and thereby informs the sender whether the message was
received and decoded properly
AIDA model Correct Answer-Awareness-> Interest-> Desire-> Action
Brand Awareness Correct Answer-potential customer's ability to
recognize or recall that the brand name is a particular type of retailer or
product/service
Aided recall Correct Answer-when consumers indicate they know the
brand
Top-of-Mind awareness Correct Answer-the highest level of awareness,
occurs when consumers mention a specific brand name first when they
are asked about a product or service
Lagged effect Correct Answer-a delayed response to a marketing
communication campaign
Advertising Correct Answer-entails the placement of announcements
and persuasive message in time or space purchased in any of the mass
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