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USF-Biswas MAR 3023 Final Questions with Correct Answers
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USF-Biswas MAR 3023 Final Questions with Correct Answers
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USF-Biswas MAR 3023 Final Questions with CorrectAnswers
Distribution Correct Answer-Port -> freights -> warehouses -> stores
Intermediaries of distribution Correct Answer-between
producer/manufacturer and customer
Direct Setup Correct Answer-producer/manufacturer -> customer
Ex: farmer's market, Nike
Indirect Setup Correct Answer-*producer/manufacturer ->
retailer/intermediary (or agent/broker) -> customer
*producer/manufacturer -> wholesale/distributer -> retailer/intermediary
-> customer
Interaction of wholesale & retailers Correct Answer-Wholesale: bigger;
doesn't interact with customers
Retailers: smaller; interacts with customers
marketing channels Correct Answer-set of practices or activities
necessary to transfer the ownership of goods, from the point of
production to the point of consumption
,discrepancies of quantity Correct Answer-difference between the
amount of product produced and the amount an end user wants to
purchase
discrepancies of assortment Correct Answer-lack of all the items a
customer needs to receive full satisfaction from a product or products
Channel intermediaries Correct Answer-main purpose is to deliver
product from the manufacturers to the end users. The purpose of a
channel intermediary is to move products to consumers, whether
business or consumer.
*reduces costs!
Discrepency Correct Answer-when things don't match; when there are
gaps
specialization Correct Answer-efficiency (why assembly lines exist)
dual distribution Correct Answer-the use of two or more channels to
distribute the same product to target markets
Distribution intensity Correct Answer-The level of a product's
availability in a market selected by a marketer
,factors for distributions intensity Correct Answer-size of the target
market, pricing and promotion and production capacity, the amount of
service the product will need after its purchase
intensive Correct Answer-saturate market with retailers
types of products that are found everywhere
larger market, less ambiance (not high-end)
ex: cigarettes, coke
exclusive Correct Answer-where suppliers and distributors enter into
exclusive agreement that only allows the distributor to sell a specific
product
small market, but high-end
Ex: Louis Vuitton (same store no matter the location)
selective Correct Answer-protects brand reputation
between intensive and exclusive
Ex: Ralph Lauren & Calvin Klein (won't sell at Walmart, but will at
Macy's)
, types of channel relationships Correct Answer-*Arm's length
relationship
*Cooperative Relationship
*Integrated relationship
channel partnering Correct Answer-the joint effort of all channel
members to create a supply chain that serves customers and creates a
competitive advantage
social dimensions of channels Correct Answer-*Power: when one
marketing channel member control or influences the behavior of other
channel members; relationship where they have power over
something/someone
*Control: when one marketing channel member intentionally affects
another member's behavior; someone exerts power to affect behavior
*Leader: a member of a marketing channel that exercises
authority/power over the activities of other members; entity that has the
most power
*Conflict: a clash of goals and objectives between distribution channel
members; resolution of choice of the one who has more power and
control
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