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MAR3023 FINAL FSU Questions with correct answers
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MAR3023 FINAL FSU Questions with correct answers
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MAR3023 FINAL FSU Questions with correctanswers
What is a promotion? Correct Answer-encouragement of the
growth/progress of something
What is Advertising? (APPS) Correct Answer-PAID NON PERSONAL
communication about an organization through mass media
What is Personal Selling? (APPS) Correct Answer-PAID PERSONAL
communication to sell a product face to face with customers.
What is Public Relations? (APPS) Correct Answer-broad set of
communication efforts to CREATE RELATIONSHIPS between an
organization and stakeholders
What is Sales Promotion? (APPS) Correct Answer-activity that acts as
added VALUE or INCENTIVE for the product (free samples, rebates,
and coupons)
Integrated Marketing Communications are? Correct Answer-
coordination of PROMOTIONAL EFFORTS & marketing efforts for
maximum impact (consistent messaging to customers and promotional
efforts)
,What is the goal of Integrated Marketing Communications? Correct
Answer-to unite all aspects of marketing communications so they work
together
What is an example of Integrated Marketing Communications? Correct
Answer-baseball games promoting taco bell with a free taco for every
stolen base
What is the difference between a traditional production mix and IMC?
Correct Answer-Production mixes are sort of connected, but very
loosely. IMC's unite all aspects of marketing so they all work together.
What is a Push promotion? Correct Answer-promoting a product only to
the next institution down the marketing channel. [producer-
>wholesalers->retailers->consumers] (EXAMPLE: a tradeshow or
convention)
What is a Pull promotion? Correct Answer-promoting a product directly
to the customers from producer to consumer. [producer->consumer]
(EXAMPLE: Ford Australia producing a car only when the customer
requests one/ Toy commercials)
What is the Communications Process? Correct Answer-the exchange of
information between people
What are channels? Correct Answer-how communication travels from
the source to the reciever
, Communication Process: Source Correct Answer-organization that has
info to share
Communication Process: Encoding Correct Answer-putting words and
messages into symbols for customer recognition
Communication Process: Channel/Message Correct Answer-how info
travels from the sender to the reciever
Communication Process: Decoding Correct Answer-process of
transforming the sender's message into thought.
Communication Process: Reciever Correct Answer-Person who the
sender shares info with
Communication Process: Feedback Correct Answer-the reciever's
response to the message
What is noise? Correct Answer-external factors that create distraction
What are the 3 stages of the Response model? Correct Answer-1)
Cognitive Stage: receiver becomes aware of the message
2) Affective Stage: whether or not the receiver likes it or not
3) Behavioral Stage: receiver acts on his opinion
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