FSU MAR 3400 Final questions with correct answers
What is selling slow? Correct Answer-taking the time to learn the needs
of the customer and learn their pain
What is CRC Correct Answer-Clarify, Respond, Confirm
Clarifying helps to Correct Answer-really hear what the customer is
saying
Some clarifying questions are Correct Answer-"tell me more about that"
or "why is that an issue for you?"
clarifying is a chance to Correct Answer-uncover new needs or wants
respond is a chance to Correct Answer-respond to objection honestly but
with more information
To back up your response, use Correct Answer-evidence (testimonials,
whitepapers)
Confirm is when you Correct Answer-make sure you handled the
objection
Example confirming questions include Correct Answer-"Did I clarify
that for you?" or "Do you have any other questions about that?"
,Confirming likely triggers a Correct Answer-second objection in which
you recycle the CRC method
When dealing with objections, the best thing to do is Correct Answer-
anticipate them
What is a need objection? Correct Answer-customer feels they do not
need your solution or product
what is a product objection? Correct Answer-customers need the
product, but they dont want YOUR product (better supplier)
what is a price objection? Correct Answer-"price is too high"
what is a time objection? Correct Answer-customer does not have the
time to meet with you
what is a source objection? Correct Answer-customer does not like your
company or you (maybe they have met with a rep from your company in
the past)
your response to an objection is dependent on Correct Answer-when you
get the objection (beginning of meeting or end)
, Objections are good because Correct Answer-it means the customer is
considering the product and they are natural
successful people anticipate... Correct Answer-objections and prepare
thoughtful responses
successful salespeople forestall... Correct Answer-known concerns by
raising them first
successful salespeople relax and... Correct Answer-listen (do not
interrupt and plan to relax)
successful salespeople evaluate.... Correct Answer-objections (excuse
(smokescreen) vs. unidentified need (real doubt)
always tell the Correct Answer-truth (if you don't know, tell them that
you will find an answer).
When clarifying, ask Correct Answer-questions and really listen
When clarifying, make sure there is no underlying/other concern by
Correct Answer-paraphrasing
When clarifying, acknowledge that Correct Answer-you understand why
they would have that concern
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cracker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.49. You're not tied to anything after your purchase.