Exam (elaborations)
CCI 150 Lisa Gary UTK Exam 1 Questions with Correct Answers.
- Course
- Institution
CCI 150 Lisa Gary UTK Exam 1 Questions with Correct Answers.
[Show more]
Content preview
CCI 150 Lisa Gary UTK Exam 1 Questions withCorrect Answers
change is caused by Correct Answer-money, power, technology
Infotainment Correct Answer-Weather, sports, celebrities
3 Types of Mass Media Correct Answer-Printing, Electronic, Chemical
4 Ways Media Makes Money Correct Answer-1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA Correct Answer-not the government, mostly
businesses
convergence Correct Answer-coming together with the different types of
media
Narcotizing Dysfunction Correct Answer-tuning out because we hear
about it too much
Spiral of Science Correct Answer-Won't speak out when you realize you
are in minority
, George Gerber Correct Answer-Mean World Syndrome- watching
violence doesn't make you violent, it makes you afraid
Cathartic Affect Correct Answer-Violence and media might be good for
us
Catalytic Theory Correct Answer-Seeing violence in media might cause
you to be violence
Two-Step Flow Model Correct Answer-1. message from the media
2. getting more information maybe from opinion leaders
Public Relations Correct Answer-two way communication between an
organization and its' publics; management function
Functions of PR Correct Answer-1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR Correct Answer-Research
Action Planning
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cracker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79978 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now