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CCI 150 Exam 1 Questions with Correct Answer1
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CCI 150 Exam 1 Questions with Correct Answer1
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CCI 150 Exam 1 Questions with Correct Answers4 schools in college of communication and information? Correct
Answer-advertising and PR, communication, information sciences, and
journalism and electronic media
which ones offer a minor? Correct Answer-all of them
Areas of Specialization in the college? Correct Answer-speech,
interpersonal, and organizational communication
who/what owns most major media. Correct Answer-Mostly businesses -
corporate chains, large and small
identify the major ways media make money, both from the book and
from lecture. Correct Answer-1. advertising 2. circulation revenue (what
consumers pay) 3. audience donations 4. private support
the media are pervasive...how it applies in our lives? Correct Answer-
media consumption helps us understand the world around us and social
media is a major news outlet today
What is standardization? Correct Answer-process of developing or
promoting standards based processes in an industry. mandates quality,
consistency, safety, etc.
, What are the primary types of mass media (three)? Be able to categorize
examples. Correct Answer-print (newspaper, magazines), broadcast (tv,
radio), outdoor (billboards, benches)
When were the major media innovations? Why did each matter? Correct
Answer-video killed the radio star (MTV)- first music video to premiere
of tv (1981), earth from space, twin towers, MLK and JFK assassination
(visualized news would rarely view in person), gutenberg press-
moveable metal type (new media technology)
What did media researcher Marshall McLuhan mean when he said (quite
famously): The medium IS the message? Correct Answer-the medium in
which media is put on influences the message and is symbolic in how it
is perceived by the audiences
Understand and be able to identify and recognize examples of the mass
media models discussed in class, especially elitist/populist. Correct
Answer-we get news that is more popular to the public rather than useful
(celebrities vs learn abt the great thinkers) and what ever profits the
company the most with news. vertical integration: business own bunch
of others and work together: compare profits to maximize them
Be able to explain economic imperative and how that influences
decision-making. Correct Answer-businesses rely on making a profit and
make descisions based on this. mostly corporate chains and will sacrifice
quality for money
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