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MARK 4310 Exam 1 Questions with Correct Answers.
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MARK 4310 Exam 1 Questions with Correct Answers.
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MARK 4310 Exam 1 Questions with Correct AnswersTo collect data from two websites with different URLs using a single
Google Analytics property, what feature must be set up? Correct
Answer-Cross-domain tracking
View filters may be applied retroactively to any data that has already
been processed. Correct Answer-false
To view data in reports by user categories such as Bronze, Gold, and
Platinum status levels, what Google Analytics feature is needed to
collect this data? Correct Answer-custom dimension
To see data for users from the U.S. and Canada only in a view, which
filter would be applied? Correct Answer-Filter 1: include U.S. and
Canada
To pair metrics with dimensions, what should they have in common?
Correct Answer-same scope
To create a Custom Dimension for membership status (i.e., rewards
level), what scope would be applied? Correct Answer-user
Custom Dimensions can be used in which reports? Correct Answer-As
secondary dimensions in Standard reports
As primary dimensions in Custom Reports
,When a Custom Dimension is active, what data will it affect? Correct
Answer-Data collected after the Custom Dimension was applied
To collect the number of comments users posted to a website page, what
feature would be used? Correct Answer-custom metric
Custom Metrics can have which scopes? Correct Answer-hit, product
What four parameters can be included with an event hit for reporting?
Correct! Correct Answer-Category, Action, Label, Value
If a user watches a video with event tracking three times in a single
session, how many Unique Events will be counted? Correct Answer-1
If default Google Analytics tracking code is installed on pages with
different domains, Analytics will count these users and sessions
separately. Correct Answer-true
What does Google Analytics call a URL that passes data parameters for
reporting? Correct Answer-a hit
When does the Google Analytics tracking code send a pageview hit to
Analytics? Correct Answer-Every time a user loads a webpage
, When does the Google Analytics tracking code send an event hit to
Analytics? Correct Answer-Every time a user performs an action with
event tracking
What does Google Analytics use to differentiate new and returning
users? Correct Answer-A browser cookie, A randomly-assigned unique
identifier
What will happen if a user clears the Analytics cookie from their
browser? Correct Answer-Analytics will not be able to associate user
behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a
browser loads a tracked page
By default, Google Analytics can recognize returning users over
multiple sessions from different browsers and devices. Correct Answer-
false
A session in Google Analytics times out after how many minutes by
default? Correct Answer-30
For an event goal defined as playing a video, how many Goal
conversions will Google Analytics record if that video is played three
times in the same session? Correct Answer-1
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