We instituted a new incentive program and the next week had our highest workplace
absenteeism in years. What a failure!
Types of audiences Correct Ans-receptive
hostile
Persuasive Adaptiveness Measure Correct Ans-Tool for evaluating the extent to which a
document addresses key reader concerns
brings together argument and audience
Increase persuasive adaptiveness by Correct Ans-focusing on audience benefits
responding to questions and concerns
anticipating and addressing objections
refuting (argument) Correct Ans-tearing down an opponent's position
attacking data quality
disputing reasoning quality
questioning relevancy of a point
, BCOM 350 Quiz- Questions and Answers 100% Solved
addressing (persuasion) Correct Ans-building up common ground
acknowledging opposing points, giving them credit
showing that your point is stronger
providing additional data, clarifying your point and assumptions
Conger's four steps to persuasion Correct Ans-establish credibility
frame common ground
provide evidence
connect emotionally
Reframing of Conger's 4 Steps to Persuasion Correct Ans-frame common ground by
adapting to the audience
establish credibility
provide evidence
connect emotionally
Logical Appeal Correct Ans-Use logical appeals when
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TheeGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.