FBLA Marketing Exam Questions with All Correct Answers
3 views 0 purchase
Course
FBLA
Institution
FBLA
FBLA Marketing Exam Questions with All Correct Answers
A group of similar products with slight variations in the marketing mix to satisfy different needs in a market is known as - Answer- a product line
The goals of a not-for-profit organization that delivers services may be - Answer- -publi...
FBLA Marketing Exam Questions
with All Correct Answers
A group of similar products with slight variations in the marketing mix to satisfy different
needs in a market is known as - Answer- a product line
The goals of a not-for-profit organization that delivers services may be - Answer- -public
service
-public awareness of a message or idea
-knowledge
Combining the price of several related services is - Answer- bundling
Wholesale businesses are considered to be - Answer- resellers
The most difficult purchasing situation occurs when - Answer- a new product or service
is purchased
When a business purchase is technical or very expensive - Answer- -a lawyer will be
involved in the transaction.
-an engineer may test the product.
-upper management will participate in the purchasing process
Inventory records should include - Answer- the source of the product
The two types of inventory systems are the - Answer- physical inventory and perpetual
inventory
To operate more efficiently, most manufacturers - Answer- operate year-round
If the producer does not want to perform all of the marketing functions, some functions
may be performed by - Answer- -the consumer
-another individual
-another business
Manufacturers usually make their profits from the sale of products and services to -
Answer- wholesalers
The final business organization in an indirect channel of distribution for consumer
products is - Answer- the retailer
A limited-line store - Answer- offers products from one category of merchandise
, The government wants to encourage the development of new products and services so
- Answer- consumers have additional choices to satisfy their needs
The highest possible price that can be charged is determined by the - Answer- target
market
The major advantage of publicity is the - Answer- goodwill it can create
The major disadvantage of publicity is the - Answer- lack of control over the content
The information obtained from the market analysis is used primarily to enable the
marketer to determine - Answer- the target market
Based on the target market, advertising can be customized by - Answer- changing the
words
Advertising plans are carefully developed because - Answer- They involve huge sums
of money
If the customer is dissatisfied with any part of the marketing mix or if competing
products appear to meet customer needs better, the salesperson can - Answer- inform
the company
The selling process will be much more productive if the salesperson knows - Answer-
the needs of the prospective customer
how to contact each customer
-the location of the prospective customer
The series of mental stages followed by a consumer preparing to make a purchase
includes - Answer- conviction
A salesperson will study the customer and his or her needs during the - Answer-
preapproach step
The sale of products and services to people in other countries is known as - Answer-
international trade
Often, business might decide not to enter the international market because - Answer-
the process appears to be complicated and difficult
Multinational companies hire employees, including managers, from - Answer- -the main
country where they operate
-countries where they hope to do business
-all countries where they operate
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
