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MBA MFT Study Guide with Complete Solutions major segmentation variables (4) - ANSWER-(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANSWER-set of customers who are buying the company's product target market - ANSWER-qualified available market the compan...

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  • October 28, 2024
  • 35
  • 2024/2025
  • Exam (elaborations)
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  • mba mft study guide with complete solution

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©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




MBA MFT Study Guide with Complete

Solutions


major segmentation variables (4) - ANSWER✔✔-(1) geographic, (2) demographic, (3) psychographic, (4)

behavioral


penetrated market - ANSWER✔✔-set of customers who are buying the company's product


target market - ANSWER✔✔-qualified available market the company decides to pursue


available market - ANSWER✔✔-set of consumers who have interest, income, and access to a particular

offer


potential market - ANSWER✔✔-set of consumer with a sufficient level of interest in a market offer


corporate culture - ANSWER✔✔-shared experiences, stories, beliefs, & norms that characterize an

organization


strategic marketing plan - ANSWER✔✔-lays out the target market and the firm's value proposition, based

on an analysis of the best market opportunities




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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




5 stages of consumer buying process decision process - ANSWER✔✔-(1) need recognition, (2)

information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-purchase behavior


8 steps of business purchasing process - ANSWER✔✔-(1) identify need, (2) select specific product, (3)

appoint purchase team, (4) specify technicalities, (5) budget for purchase, (6) research potential

suppliers, (7) solicit bids, (8) award contracts


4 factors influencing consumer behavior - ANSWER✔✔-(1) cultural, (2) social, (3) personal, (4)

psychological


4 factors that influence business purchasing behavior - ANSWER✔✔-(1) environmental, (2)

organizational, (3) interpersonal, (4) individual


competitive intelligence - ANSWER✔✔-defining, gathering, analyzing, & distributing intelligence about

products, customers, competitors, and any aspects of the environment needed to support executives &

managers making strategic decisions for an organization


managerial decision making process steps (6) - ANSWER✔✔-(1) establish the objective, (2) define the

problem, (3) identify possible solutions, (4) evaluate alternative courses of action, (5) implement the

decision, (6) acquire feedback


8 major models of marketing communication - ANSWER✔✔-(1) advertising, (2) sales promotion, (3)

events & experiences, (4) public relations & publicity, (5) direct marketing, (6) interactive marketing, (7)

word-of-mouth marketing, (8) personal selling


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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




pull strategy - ANSWER✔✔-the manufacturer uses advertising and other communication to persuade

consumers to demand the product from intermediaries, thus inducing intermediaries to order it


push strategy - ANSWER✔✔-uses the manufacturer's sales force, trade promotion money, or other

means to induce intermediaries to carry, promote, & sell the product to end users


points-of-parity (POPs) - ANSWER✔✔-attributes or benefit associations that are not necessarily unique

to the brand but may be shared with other brands


points-of-difference (PODs) - ANSWER✔✔-attributes of benefits that consumers strongly associate with a

brand, positively evaluate, and believe they could NOT find to the same extent with a competitive brand


posititioning - ANSWER✔✔-the act of designing a company's offering and image to occupy a distinctive

place in the minds of the target market


supersegment - ANSWER✔✔-set of segments sharing some exploitable similarity


5 key criteria market segments must rate favorably on to be useful - ANSWER✔✔-(1) measurable, (2)

sustainable, (3) accessible, (4) differentiable, (5) actionable


pyschographic - ANSWER✔✔-the science of using psychology & demographics to better understand

consumers


variables of demographic segmentation (6) - ANSWER✔✔-(1) age and life-cycle stage, (2) life stage, (3)

gender, (4) income, (5) generation, (6) race & culture

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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED

FIRST PUBLISH OCTOBER 2024




investment banking - ANSWER✔✔-a specific division of banking related to the creation of capital for

other companies, governments, and entities


weak form - ANSWER✔✔-assumes that all info contained in past price movements is reflected in the

current market price. info about recent trends in a stock price is no use in selecting a stock


semi-strong form - ANSWER✔✔-states the current market price reflects all publicly available

information. to gain abnormal returns insider info is needed


information efficiency - ANSWER✔✔-all relevant information about a stock is reflected in its price (this is

in a perfect world)


strong form efficient - ANSWER✔✔-all info -- public and insider -- is reflected in the market price. no

abnormal returns


market efficiency - ANSWER✔✔-the degree to which stock prices reflect all available relevant

information


money market - ANSWER✔✔-a segment of the financial market in which financial instruments with high

liquidity and very short maturities are traded


capital markets - ANSWER✔✔-markets for buying and selling equity and debt instruments




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