The SEM industry is about... correct answers The experience
- what we sell, buy, and engage in
the central theme that defines/identifies the experience correct answers the brand
most SEM decisions are made based off of... correct answers data and marketing research
4 c's of entertainment...
SEM 310 EXAM 1 || with 100% Accurate Solutions.
The SEM industry is about... correct answers The experience
- what we sell, buy, and engage in
the central theme that defines/identifies the experience correct answers the brand
most SEM decisions are made based off of... correct answers data and marketing research
4 c's of entertainment correct answers Content
Conduit
Consumption
Convergence
-based on creativity and talent
-copyright protection
-production correct answers content
getting the content in a form where it can be delivered to the consumer correct answers
production
-the process of distributing the content
-where and how content gets distributed correct answers conduit
how the consumer is going to take in and enjoy the product correct answers consumption
creating, transmitting, and capturing content in the new technology of a digital format that can be
listened to in a global environment correct answers convergence
developing value (4) correct answers 1. financial
2. human
3. social
4. cultural
The League (3) correct answers -levels
-ownership
-rules
Teams (4) correct answers -location
-names
-branding
-stadiums
Revenue sources for the sports industry: correct answers -sponsors
-ticket sales
-merchandising/licensing. broadcasting rights
-in stadium activities
-NFT: non-refundable token
-stadiums: event rental
-NIM: Name, Image, Likeness
-gambling
The circle of fandom correct answers -core fans
-inner core
-outer core
-fringe
-community
league ownership structure correct answers 1. single entity
2. distributive
single entity owner: correct answers one group owns all of the teams/rights
-limits pool of new people
-limits the amount of incentive
-keeps an even level of competition
nascar is an example of what kind of ownership correct answers single entity
distributive ownership correct answers -decision making: one owner, one vote
-committees: finance rules (policies)
-rev/profit sharing
-commisioner
the NFL is an example of what kind of ownership correct answers distributive
ways in which revenue is shared in leagues: correct answers 1. evenly
2. socialist
3. capitalist
team ownership models: correct answers 1. single owner/private investor
2. multiple owners/syndicate model
3. publicly traded teams
team objectives correct answers -win
-financial considerations
---make profit
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