100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MG101 Marketing Test Questions with All Correct Answers $11.99   Add to cart

Exam (elaborations)

MG101 Marketing Test Questions with All Correct Answers

 1 view  0 purchase
  • Course
  • MG101
  • Institution
  • MG101

MG101 Marketing Test Questions with All Correct Answers 8 Buzz-Marketing Success Factors - Answer- 1. Choose buzz-worthy product 2. Choose buzz-prone target segment 3. Identify trendsetters 4. Lure trendsetters with coveted items in short supply 5. Allow buzz to occur 6. Control the b...

[Show more]

Preview 2 out of 5  pages

  • November 6, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MG101
  • MG101
avatar-seller
Scholarsstudyguide
MG101 Marketing Test Questions
with All Correct Answers

8 Buzz-Marketing Success Factors - Answer- 1. Choose buzz-worthy product
2. Choose buzz-prone target segment
3. Identify trendsetters
4. Lure trendsetters with coveted items in short supply
5. Allow buzz to occur
6. Control the buzz
7. Image matters, more so in "placebo" categories
8. Go mainstream without overtly marketing to this segment

Creative decision filters for solution brands - Answer- 1. AIDA Framework (Awareness,
Interest, Desire, Action)
2. Hierarchy of Effects Method (Awareness, Knowledge, Liking, Preference, Conviction,
Purchase)

Creative decision filters for lifestyle brands - Answer- 1. Brand filter
2. Communication filter
3. Campaign filter

New Media Trends - Answer- -Rising prices of TV ads
-Measurement issues
-Loss of control by network/TV
-Growing audience cynicism

How to address new media trends - Answer- -Rising price of TV ads/measurement
issues --> Increased coordination
-Loss of control by network/TV --> Increased usage of non traditional forms/traditional
forms
-Growing audience cynicism --> Increased usage of non traditional forms

New Media Effects - Answer- -Increased coordination
-Increased usage of some traditional forms (outdoor advertising, in-store marketing,
direct mail -- email)
-Increased usage of non-traditional forms (Interactive TV, product placements in
programs & video games, internal advertising, cell phone, buzz marketing)

Price Fairness - Answer- Internal: Influenced by Decision Makers

, -Experience
-Knowledge
-Price Expectations
-Idea of "Price Fairness"

Idea of "Price Fairness" - Answer- -Cost-based vs. demand-based (price discrimination)
-Cost of raw materials vs. other costs (R&D, patents)
-Demand (a priori) vs. Demand (midway changes)
-Demand for non-essentials vs. Demand for essentials
-Demand-based pricing vs. Supply restriction

Promotion Decisions - Answer- Promotions I: Creating Value (Incentives)
--Discounts
--Rebates, coupons
--Price rounding
--Loyalty programs
--Placement

Promotions II: Communicating Value (Persuasion)
--Advertising
--PR
--Direct Marketing
--Personal selling
Consumer Decision Making Journey (CDMJ) - Answer- 1. Problem recognition
2. Information search
3. Evaluating alternatives
4. Purchase decision
5. Postpurchase behavior

4 Key Influence Factors on CDMJ - Answer- 1. Marketing mix (4 P's)
2. Situational (physical surroundings, temporal effect)
3. Psychological (personality, learning, motivation)
4. Sociocultural (family, individual values, culture)

Fishbein's Multiattribute Model - Answer- -Used in stage 4 of CDMJ
-Attitude (k) = [Sigma] b (ik) e (i)

"Outright" errors - Answer- -Leading questions
-2 in 1 questions
-Ambiguous questions
-Nonexhaustive answers

"Correct" questions - Answer- -Sequence of questions (general-specific or specific-
general)
-Scales (semantic vs. stapel, odd vs. even)
-Behavioral frequency questions

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

82013 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$11.99
  • (0)
  Add to cart