BUSA ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS LATEST 2024 UPDATE
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Course
BUSA
Institution
BUSA
BUSA ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS LATEST 2024 UPDATE
A marketing strategy consists of the following elements: - Answer- the target market and the marketing mix only
Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product...
BUSA ACTUAL EXAM QUESTIONS
AND CORRECT ANSWERS LATEST
2024 UPDATE
A marketing strategy consists of the following elements: - Answer- the target market and
the marketing mix only
Which of the following is NOT a promotional method used to inform and persuade
targeted customers to buy a product? - Answer- distribution
The middlemen in a distribution channel are sometimes called - Answer- wholesalers
A target market is a group of people who have completed surveys, questionnaires, and
other response forms and have indicated an interest in the production of a new product.
- Answer- FALSE
The two basic elements of a marketing strategy are the market research and the
marketing mix. - Answer- FALSE
The automobile industry is an example of a business that skips the wholesaler in the
distribution channel. - Answer- FALSE
The first steps i the marketing process is to - Answer- identify a market need
When you have already determined that there is a demand for the services of your
potential business, your next step is to - Answer- conduct market research
The most visible part of the marketing mix, which can be very expensive, is - Answer-
promotion
The final step in the marketing process is - Answer- maintaining good customer
relationships
Marketing is an ongoing process of tweaking a business to satisfy customers in order to
ensure quality, value, and repeated business. - Answer- TRUE
, When eight to ten potential customers are asked for feedback on a good or service,
advertisement, ideas, or packaging by a company, they are called a - Answer- focus
group
To a researcher collecting data, the New York Times is a - Answer- secondary source of
data
When a company performs an audit of current managerial expertise, manufacturing and
financing capabilities, and the organization's execution of the 4 P's in the marketing mix,
it is primarily interested in assessing its - Answer- internal strengths and weaknesses
Of the following investments, which has the greatest risk? - Answer- futures
BLANK is having a variety of investments into your portfolio, such as different types of
companies in different industries. - Answer- Diversification
Owning ten stocks rather than two illustrates the concept of - Answer- diversification
An asset allocation of 50% stocks, 40% bonds, and 5% cash is considered BLANK risk.
- Answer- moderate
An asset allocation of 95% stocks and 5% bonds is considered BLANK risk. - Answer-
agressive high
In general, the riskier an investment, the greater the opportunity for a large return. -
Answer- TRUE
The first time a company issues stock, it does so through a(n) - Answer- initial public
offering
The BLANK is a formal legal document that provides details about an investment. -
Answer- prospectus
Who acts as the intermediary between companies issuing stock and investors who
purchase stock? - Answer- an investment bank
The first time a company sells stock, it does so through an initial public offering. -
Answer- TRUE
BLANK stocks are issued by companies that produce goods or services that are
affected by economic trends. - Answer- cyclical
Blue chip stocks - Answer- are issued by companies that have a long history of
consistent growth and stability
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