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MARKETING 320 CHAPTER 2 QUESTIONS WITH CORRECT ANSWERS 2025.
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MARKETING 320 CHAPTER 2 QUESTIONS WITH CORRECT ANSWERS 2025.
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MARKETING 320 CHAPTER 2QUESTIONS WITH CORRECT ANSWERS
2025
WhichBofBtheBfollowingBdoBresearchersBdoBinBtheBdataBanalysisBstageBofBtheBinformationBresearchBprocess?
B-BcorrectBanswer-
TheyBconductBaBdetailedBexaminationBofBdataBusingBproceduresBthatBvaryBwidelyBinBcomplexityBandBsophis
tication.
InBtheBcontextBofBproblemBdefinitionBinBtheBmarketingBresearchBprocess,BtheB____B_____B_____BspecifiesB
whetherBdataBshouldBbeBcollectedBaboutBindividuals,Bhouseholds,Borganizations,Bdepartments,Bgeographi
calBareas,BorBsomeBcombination.B-BcorrectBanswer-unitBofBanalysis
AB____BgatherBandBsynthesizesBbackgroundBinformationBtoBfamiliarizeBresearchersBwithBtheBoverallBcompl
exityBofBaBspecificBbusinessBproblem.B-BcorrectBanswer-situationBanalysis
OneBofBtheBmanyBdevelopmentsBthatBaffectBmarketingBdecisionBmakersBisB_____.B-BcorrectBanswer-
theBexpansionBofBfirmsBintoBglobalBmarkets
InBtheBcontextBofBidentifyingBandBclarifyingBinformationBneedsBforBresearch,BidentifyBtheBessentialBcompon
entsBthatBshouldBbeBincludedBinBaBproblemBdefinitionBprocess.B(CheckBallBthatBapply.)B-BcorrectBanswer--
DecisionBmakersBandBresearchersBmustBselectBtheBunitBofBanalysis.
-
DecisionBmakersBandBresearchersBmustBidentifyBmeasurableBsymptomsBandBdiscernBthemBfromBtheBrootBp
roblem.
-DecisionBmakersBandBresearchersBmustBcomprehendBtheBcompleteBproblem.
-DecisionBmakersBandBresearchersBmustBagreeBonBtheBdecisionBmaker'sBpurposeBforBtheBresearch.
InformationBpreviouslyBcollectedBforBsomeBotherBproblemBorBissueBisBcalledB______B_______B-
BcorrectBanswer-secondaryBdata
WhatBisBtheBsignificanceBofBdeterminingBaBsuitableBunitBofBanalysisBforBmarketingBresearch?B-
BcorrectBanswer-ItBprovidesBdirectionBinBresearchBactivitiesBsuchBasBscaleBdevelopmentBandBsampling.
, IdentifyBtheBsignificanceBofBaBsituationBanalysisBinBunderstandingBtheBcompleteBproblemBsituation.B(CheckB
allBthatBapply.)B-BcorrectBanswer--ItBimprovesBcommunicationBbetweenBresearchersBandBdecisionBmakers.
-
ItBtriesBtoBdetermineBtheBeventsBandBfactorsBthatBhaveBledBtoBtheBsituation,BasBwellBasBanyBpotentialBaftere
ffects.
TheBnewBsetsBofBculturalBissuesBconfrontedBbyBmarketingBdecisionBmakersBasBaBresultBofBglobalBexpansionB
ofBfirmsBcompelBresearchersBtoB_____.B-BcorrectBanswer-
concentrateBonBdataBcollectionBtasks,BdataBinterpretation,BandBinformationBmanagementBactivities
InBtheBcontextBofBidentifyingBandBclarifyingBinformationBneedsBforBresearch,BoneBofBtheBessentialBcompone
ntsBofBtheBproblemBdefinitionBprocessBisBthatB_____.B-BcorrectBanswer-
decisionBmakersBandBresearchersBmustBascertainBtheBrelevantBvariables
TrueBorBfalse:BABconsequenceBofBtechnologicalBadvancesBonBorganizationsBisBtheBongoingBcollectionBofBdat
aBthatBisBplacedBinBaBdataBwarehouseBandBisBavailableBasBprimaryBdataBthatBcouldBbeBusefulBforBunderstand
ingBbusinessBproblemsBandBforBimprovingBdecisions.B-BcorrectBanswer-False
IdentifyBtheBsignificanceBofBliteratureBreviewBinBmarketingBresearch.B-BcorrectBanswer-
ItBprovidesBvaluableBperspectivesBandBideasBthatBmayBbeBusedBinBresearchBdesignBandBinBinterpretationBofB
results.
WhichBofBtheBfollowingBfactorsBshouldBaBresearcherBconsiderBwhileBdeterminingBanBappropriateBresearchB
design?B(CheckBallBthatBapply.)B-BcorrectBanswer--MethodBofBdataBcollection
-SamplingBmethod
-TypesBofBdata
-BudgetBandBschedule
WhichBofBtheBfollowingBfunctionsBasBaBgeneralBplanBofBtheBmethodsBusedBforBdataBcollectionBandBanalysisBi
nBresearch?B-BcorrectBanswer-TheBresearchBdesign
_______B_________BinvolvesBcollectingBquantitativeBdataBtoBanswerBresearchBquestionsBsuchBasBwho,Bwh
at,Bwhen,Bwhere,BandBhow.B-BcorrectBanswer-DescriptiveBresearch
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