Formal Tone use when writing to a reader outside of the US or Canada, most business
cultures across the globe prefer a high level of formalism in all professional documents and
communications
Basic writing tips 1.) using humor can be risky, if used be careful and avoid all jokes that
can be taken as sexist racist etc
2) do not sound overly familiar and friendly with your reader , readers will view this tactic as
presumptuous
3) be yourself
4) avoid using too much flattery, it'll risk sounding insecure
5) do not preach or brag to your reader
Fog Index the most well known readability formula to make sure you are using plain
english
How does the Fog Index work 1) Choose a sample from one of your documents
2) Calculate your sentences average length
3) Calculate the percentage of long words
, GEB 3213 Exam 1 Questions With Solutions
4) Calculate the grade level required to understand the sample
Powerful words rely on the power sources of language in your sentences: nouns and
verbs, use adjectives and adverbs sparingly and only when necessary, with nouns pick short
dynamic words
ex: flash instead of burst of light
Familiar Words pick language that is simpler, more straight forward and less academic
sounding
ex: use rank instead of prioritize
Unacceptable words and phrases manpower, man-made
businessman, the average executive...he
the consumer...she, disadvantaged hispanic children, john black,59,has just joined...
a dead person
Preferable words and phrases work force, human power, human energy, synthetic,
manufactured, businessperson, business professional, the average executive, he or she, the
, GEB 3213 Exam 1 Questions With Solutions
consumers... they, children from lower income homes, John Black has just joined... an individual
identified as hard of hearing
Where to place emphasis The end of the sentence is the top place of emphasis, the
beginning is the second most emphatic spot...
Information in the middle of sentences aren't emphasized and are forgot about.
Tight Sentences keep your sentences short, long ones slow the reader down, keep below
25 words
Passive verbs don't want to use. include all versions of the infinitive "to be" : be, being, is,
are, was, were, am etc.
Strong sentence examples The worker received the supply order.
The unit manager cancelled the meeting.
The CFO recommends this place.
Weak sentence examples The supply order was received by the worker.
The meeting was cancelled by the unit manager.