Sports Management Midterm || Questions and 100%
Accurate Answers.
Scope of Sport correct answers any activity, experience, or business enterprise for which the
primary focus is fitness, recreation, athletics, and leisure related
Sport Management correct answers the study and practice of all people, activities, businesses, or
organizations involved in producing, facilitating, promoting, or organizing any sport related
business or product
Supporting Subsector I correct answers administration and regulatory athletic associations
Supporting Subsector II correct answers sporting good manufacturers, wholesalers, and retailers
Supporting Subsector III correct answers sport facilities and buildings
Supporting Subsector IV correct answers sport media (television, radio, and cable networks;
magazines and other periodicals)
Supporting Subsector V correct answers sport management firms (marketing, public relations,
event management, athletic representation, financial consultation, and so on)
Supporting Subsector VI correct answers state, municipal, and county sport councils and
authorities
Sport-Producing Sector correct answers Professional and semiprofessional teams
Intercollegiate and interscholastic athletics departments
Municipal and county recreation departments
Sports and Fitness Clubs
Independent professional athletes, sports trainers and instructors, owners of racing participants
(ex. race cars and horses)
Other event and service producers
AG Spalding & Brothers correct answers one of the first and most successful sporting goods
firms
developed a modern management system
Segmentation correct answers the market for sports participants, sports audiences, and sport
equipment is separated into different groups
Key Segments correct answers White male middle class sport enthusiasts in US cities
Youth market
Upper and middle class women (tennis and golf)
, Methods of Reaching Market Segments correct answers window displays, athlete endorsements,
uniform ads, cell phone ads, athletes with their own brands
Impact of WWI correct answers highlighted the role of the sport in nurturing and developing
manly traits
Impact WWII correct answers severely curbed production of sporting goods
many sporting activities suspended, cancelled, affected
amateur sports flourished
Racial Integration correct answers started in 1940s with Jackie Robinson
Growth of Women in Sport correct answers started in WWII
1943, first female professional sport league: All-American Girls Professional Basketball League
(AAGPBL)
Billie Jean King and the battle of the sexes
Professional Sport correct answers any sport activity or skill for which the athlete is compensated
Compensation Forms correct answers salary, bonuses, reimbursement for expenses, any other
type of direct payment
three major parties that form the professional sport industry correct answers labor (athletics),
management (owners), governance (leagues)
Labor (athletes) correct answers aggressively protect and procure additional resources for its
membership
Membership (owners) correct answers try to win back some leverage and control
Governance (leagues) correct answers attempts to regulate, but not completely control, both sides
"Athletai" correct answers 776 BCE, Ancient Greece
1st Professional Sports Team correct answers 1869, Cincinnati Red Stockings (baseball)
1st Professional Sports League correct answers 1871, NAPBBP
1st African American Leagues correct answers 1887, National Colored Baseball League
1920, Negro National League
1st Female Leagues correct answers 1943, All-American Girls Professional Basketball League
1974, Women's Professional football League
1996, WNBA
Since 2001, a series of women's pro soccer leagues
