This imagined community is characterized correct answers by deep horizontal comradeship
· This deep horizontal comradeship allows for connections based on abstract similarity - there is an assumption we Americans are all basically similar
Basking In Reflected Glory (BIRG) correct answers Hosti...
SPORTS MANAGEMENT || A VERIFIED A+ PASS.
This imagined community is characterized correct answers by deep horizontal comradeship
· This deep horizontal comradeship allows for connections based on abstract similarity - there is
an assumption we Americans are all basically similar
Basking In Reflected Glory (BIRG) correct answers Hosting and/or winning global sports events
like the Olympics or World Cup have been used to assert symbolic national superiority.
There are concerns with using sport to promote national identity:
Nationalism is not necessarily positive correct answers jingoism- extreme patriotism, aggressive,
or warlike & xenophobia-intense or irrational dislike or fear of people from other countries
Government spent more than $11 billion getting ready for World Cup correct answers FIFA gets
all the money generated from the World Cup
· FIFA is also not having to pay most of the taxes for this money
· FIFA wanted to sell beer...against the law in Brazil...forced Brazil to pass "Budweiser Bill"
Henry Chadwick says correct answers baseball comes from a game in England called Rounders:
Spalding says it was born on American soil
Cultural imperialism correct answers the culture of the powerful influencing the culture of the
less powerful
à The irony: baseball represents resistance towards British culture, yet historians cite baseball as
a tool later used to promote American cultural imperialism
1936 jesse owen an win gold medals in the summer olympics in berlin correct answers American
diversity outshines Hitler's purported "superior" Aryan athletes, The starting point (gradual
process) of bringing blacks into sports...
1980 US Men's hockey team upsets powerhouse USSR in medal round of 1980 Winter Olympics
correct answers Symbolism: Capitalism is superior to Communism and the USA represents a
meritocracy
in the last minute.. us beats ussr 4 to 3
USA Boycotts 1980 Moscow Olympic Games correct answers Symbolism: America stands for
democracy and human rights
Video: The US boycotted the Olympics, b/c the Americans did not want to show any support for
Russia; the USSR boycotted the next 1984 Olympics in the US
1984 Mary Lou Retton becomes the first non-Eastern European female gymnast to win all-
around gold correct answers Symbolism: While soviets boycotted, America asserted its
dominance in women's sports too
, 1992 Event: Dream Team dominates 1992 Barcelona Olympic basketball competition correct
answers Symbolism: American sport systems are vastly superior to global competitors in high-
profile sports
2001Yankees compete in 2001 World Series following 9/11 just a month prior correct answers
Symbolism: Terrorism will not keep Americans from living their lives; sports unite, not divide
2013 National anthem at the Boston Bruins game following the Boston Marathon bombing
correct answers Symbolism: Terrorism will not keep Americans from living their lives; sports
unite, not divide
Resulted in inging the national anthem...the whole crowds are singing super loud correct answers
This is an example of
· LIMINALITY (suspension of social status during a ritual) CREATING COMMUNITAS (a
spirit of informal community in which people are equals)
U.S. Department of Defense and Professional Sports Leagues correct answers A report came out
that found out that the Department of Defense had been paying sports leagues for displays of
patriotism, using our money (tax dollars)
· Tackling Paid Patriotism
Marketing Standpoint:
· Department of Defense defended the marketing strategy as a way to "reach a large number of
people"
Event Management Standpoint:
· Effective "theming" works to evoke and reinforce the symbolism of the event
Media Standpoint:
· The media should be leveraged to reinforce the symbolism and to tie the on-field product to the
off-field narratives
Smith nation: correct answers a group of people "possessing common and distinctive elements of
culture, a unified economic system, citizenship rights for all members, a sentiment of solidarity
arising out of common experiences, and occupying a common territory
Kellas a nation correct answers a group of people " who feel themselves to be a community
bound together by ties of history, culture, and common ancestry
Anderson a nation correct answers imagined community Members of small nation will never
know fellows. Regardless of inequality or exploitation that may prevail in each, the nation is
always conceived as a deep horizontal comradeship.
Deep horizontal correct answers is form of love for the nation; strong psychological connection
to the nation emerges among citizens who are willing to die for their country.
The rise of print lead to modern nation. correct answers Newspaper
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